Branding
Friday June 11, 2021 By David Quintanilla
Zero-Proof Figlia Inspired By Alcohol’s Ugly Side | Dieline


There are lots of cases when people fancy consuming alcohol, whether or not it is to rejoice a milestone, particular occasion, or perhaps a blissful hour. For others, it is not a alternative and extra of a lethal habit that slowly kills them over time. A sobering actuality, to make sure, particularly for households of alcoholics that endure from the illness in a different way.

Editorial photograph

Figlia, which implies daughter in Italian, was impressed by founder Lily Gieger’s expertise with alcohol, shedding her father to the illness when she was solely 20 years previous. Although her personal alcohol use amounted to a glass of wine every now and then, Gieger discovered that she loved being sober greater than not and that zero-proof cocktails had been nearly all the time an afterthought. An Italian-style aperitif, Figlia is designed to be loved alone or combined.

Editorial photograph
Editorial photograph

What Figlia may be lacking in booze, it greater than makes up for in model. The branding, created by RoAndCo Studio, has a clear, minimal, and classic look that also lets it’s occasion time. The stout glass bottle comes completed off with a glass stopper, and the label will get dominated by a giant and daring wordmark executed in a trendy sans-serif. The black and white label sits in robust distinction to the brightly coloured liquid inside. The look is disco cool, a late 70s or early 80s throwback aesthetic that’s price tapping into, not like the shag carpet and pretend wooden paneling of the identical period.

Obtainable in conventional 750mL sized bottles now at DrinkFiglia.com.

Editorial photograph



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