Marketing
Friday April 30, 2021 By David Quintanilla
YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement


YouTube is testing a new comment display option, which can present viewer feedback at particular, timed factors throughout the playback, which might present extra context on their intention and which means, whereas additionally highlighting the place the perfect dialog is occurring round every clip.

YouTube timed comments

As you’ll be able to see on this instance, shared by Android Police, the brand new timed remark show will deliver up viewer feedback on the level through which they had been made throughout the clip.

As defined by YouTube:

We’re at present testing a brand new characteristic that permits you to view feedback timed to the precise second you are watching in a video. This experiment is out there on some movies to a small group of individuals and we’ll think about rolling this out extra broadly based mostly on suggestions.”

So not everybody can entry the choice as but.

To verify for those who’re within the take a look at group, go to the feedback part throughout the YouTube app (on iOS or Android) and faucet the ‘Kind’ button on the backside proper of the playback window. If in case you have entry, you may see the “Timed Beta” choice within the listing.

YouTube timed comments

As Android Police notes, it is similar to the previous SoundCloud sort remark show, which permits listeners to share their enthusiasm about sure parts of every observe. 

Will that encourage extra engagement on YouTube clips?

It is onerous to say, however it’s definitely an attention-grabbing choice, which might have worth in inspiring viewer conduct, and engagement. It might additionally present extra perception as to what viewers are partaking with most in your video clips.

In a separate take a look at, YouTube additionally just lately began sharing new digital literacy tips within the type of 15-second skippable adverts that seem earlier than chosen clips.

https://www.youtube.com/watch?v=4PUQJcUyxKU

The method is designed to handle rising considerations round digital literacy, and folks sharing faux reviews, with the affect of misinformation inflicting important division and angst. That is been notably prevalent throughout the COVID-19 vaccine roll out, with vaccine misinformation working rife on social networks. 

YouTube says the take a look at is being performed with a small group of customers within the US, whereas the ideas are being proven at random, with the content material of the video they arrive earlier than not associated to their placement.

YouTube will assess the outcomes for deciding on a possible growth of the prompts.



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