Some of the vital video traits of the previous few years has been the adoption of digital channels on our residence TV units, with increasingly folks now watching content material from platforms like Netflix, Disney+ and HBO Max streamed on to the most important display screen of their home.

Reaching folks’s TV units has lengthy been thought-about the highest advert outreach choice, but additionally, one of the vital costly. That is stored it out of attain for almost all of manufacturers – however now, with folks viewing extra YouTube content material on their TV units, that is turning into a extra viable, and doubtlessly worthwhile consideration, with YouTube adding more tools and options to cater to this utilization.

So how many individuals are literally watching YouTube on their residence TV units?

Try this new report from eMarketer and media providers and expertise firm Sightly, which offers an summary of some key OTT consumption traits, which might change your method to digital promoting in 2021.