Marketing
Friday May 14, 2021 By David Quintanilla
YouTube Announces its First Ever #BeautyFest Creator Event


Should you work for a magnificence or trend model, that is worthy of observe: YouTube is that this week holding its first-ever #BeautyFest event, which is able to showcase a spread of magnificence creators on the platform, who’ll share suggestions, notes and guides into the most recent traits and adjustments within the sector.

As defined by YouTube:

#BeautyFest gained’t simply be about suggestions and tutorials (although we love these too!). We’ve introduced collectively magnificence creators, {industry} professionals and public figures to talk to immediately’s hottest traits, with a various combine {of professional} views. They’ll enlighten all of us on quite a lot of industry-specific topics – from extremely insightful magnificence, wellness and well being tricks to vital conversations about amplifying variety and fairness throughout the wonder panorama.”

The occasion may present a heap of perception for magnificence entrepreneurs and creators, which have develop into a a lot larger component of the broader YouTube ecosystem of late. 

Certainly, YouTube says that between 2014 and 2018, the variety of trend and sweetness channels on the platform grew by 6x, and that curiosity has expanded even additional over the past 12 months, amid the rising eCommerce growth which has been accelerated by the pandemic. And with YouTube additionally now providing AR Try-On tools for make-up, together with its different promotional choices, that might make the platform a key channel of focus for magnificence manufacturers.

As such, the insights shared as a part of #BeautyFest might very effectively re-shape your campaigns and/or method – or at least, it may introduce you to a spread of magnificence creators to comply with, and probably associate with on future initiatives.

Among the many varied celebrities collaborating, actor Gwyenth Paltrow will give TikTok star Addison Rae a 90’s-style makeover, singer and actor Selena Gomez will shock creator Melissa Alatorre with a gathering, whereas musician Pharrell Williams will chat about his skincare routine. YouTube’s additionally providing particular reductions from manufacturers like Mented Cosmetics, Birchbox, and The Lip Bar as a part of the reside occasion.

It may very well be value taking the time to tune in – or catching up with the content while you get an opportunity.

You’ll be able to tune into #BeautyFest tomorrow at YouTube.com/Fashion from 1 pm PT / 4 pm ET.



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