Lettera7 designed the packaging for Xamorfos, the Italian gin whose objective is to take you on a journey. The packaging takes inspiration from a dream-like notion in a wonderfully minimal approach. The bottle’s form is nearly medicinal, and the label on simply the left half creates a way of unexpectedness. This model is slightly tough across the edges in essentially the most endearing doable approach.
Xamorfos is an Italian gin that invitations you to benefit from the pleasure in its purest type and to dwell a deep expertise in your interior house. The Xamorfos expertise is impressed from the lucid dream idea, a chic train in model which tries to change that stage located between consciousness and dream-like notion. It’s a journey that begins from a hidden place, on the border between actuality and want, and drives in a dimension the place the confusion is order and iridescent sounds, padded lights and ecstatic visions envelop you. In that darkish brightness, the matter doesn’t exist and the spirit is purified.
We’ve recollected the emotions which come up from that aery nook and we rework them into an intimate venture, removed from purely communicative objectives. This mix of rationality and dysfunction was translated in a bottle that goals to stimulate tactile, visible and cognitive sensations. The fluidity of the gin recollects the lucid dream expertise along with his kinds distorted from the motion of lights and his visions destabilizing and seductive on the similar time. The label is supported by a system of rubber bands and might be faraway from the bottle and framed. We designed it as an open venture that might contain illustrators and artists invited to embrace the Xamorfos ideas and create periodically completely different paintings.
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