Branding
Wednesday May 12, 2021 By David Quintanilla
Woke&Grand Redesigns Ceylon Luxury Wellness Teas And Spices | Dieline


The unique style of Sri Lankan delicacies shines via on Ceyluxe’s unique line of teas and spices. With the assistance of the design-centric branding company Woke&Grand, Ceyluxe’s packaging proves the sensation of a wealthy heritage of royalty and luxurious. The design parts function intricate copper drawings impressed by designs of conventional masks and crafts. The brand is a booming elephant within the formation of the letter “C.” It is no exaggeration that every product’s packaging is predicated on standard craftsmanship and represents genuinely distinctive options.


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The Problem & Background

Ceyluxe is a wellness model that celebrates outdated Ceylon’s luxurious and wellness steeped within the island’s wealthy tradition and heritage.

Ceyluxe approached us with the thought of launching an unique line of teas and spices for the US market that brings out the unique style of Sri Lanka delicacies and herbals. The merchandise are 100% regionally sourced and produced. The model works with native farmers and small enterprise to get the most effective components for his or her merchandise in addition to supporting their livelihoods. The merchandise fluctuate from totally different natural teas to curry pastes that seize the essence of Sri Lanka’s best delicacies.

The consumer wanted a novel strategy to the packaging design that made the product line stand out in comparison with comparable merchandise available in the market in addition to depicting the luxurious and regal period of Ceylon.

The Answer

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The target of packaging design is to provide the client the sensation of Ceylon’s wealthy heritage of royalty and luxurious. Due to this fact the packaging design for every product is predicated on a conventional Ceylon handcraft that signifies distinctive options of the product.

Throughout late 1800 and early 1900 Sri Lanka has had an immense affect of victorian arts and crafts and these had been solely well-known amongst higher class and royals. Due to this fact the idea of Regal Ceylon is to depict and convey again the essence of outdated Ceylon via the model and merchandise of Ceyluxe.

The brand is a mix of conventional Sri Lankan symbols and motifs with traits of victorian design parts. The brand is a flourishing elephant within the formation of letter C. Elephant is taken into account a royal animal in Sri Lanka. Due to this fact, the flourishing elephant signifies the rebirth of Ceylon royalty and delight.

Therapeutic Herbals: Designs for natural tea line is impressed by design parts of conventional masks. Masks in Sri Lanka have lengthy been utilized in therapeutic ceremonies. Elaborately crafted, the masks’ mystical powers come alive throughout ritual performances in a collision of dance, drums and chanting. They had been, and proceed for use to remedy quite a few maladies, starting from bodily illnesses to extra perplexing afflictions of the psyche and soul.

Curry Artistry: Designs for curry pastes line is impressed by designs parts of Laksha crafts. Laksha, referring to Sri Lanka’s lacquer craft, and the approach dates again many millennia, extracting a waxy residue in tree bark left by an insect species, to which pigment is mixed and utilized, giving the coated object a naturally varnished, vibrant look. There was little or no that Laksha couldn’t embellish, and in historic occasions, was utilized on each conceivable materials, from wooden to ivory, to pottery, horns, shells, and even garments. Laksha designs had been tailored from motifs seen within the partitions of palaces and temples, with crimson, yellow, and black being a favorite color mixture

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