Branding
Monday May 10, 2021 By David Quintanilla
Who Knew Low Sugar, Low Alcohol, And Low-Calorie Wine Could Be So Beautiful? | Dieline


Cale breaks open the wine business by creating a complete new realm of low sugar, low alcohol, and low-calorie wine. The branding and packaging have been designed with these facets in thoughts and consciously favored a extra pure tone. The muted pistachio inexperienced label is subtle and easy whereas nonetheless conveying to the drinker that natural flavors are infused inside. Cale is gorgeously packaged and effortlessly and visually showcases the advantages of the wine.


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A word from the founder, Nana: “I used to be impressed to start finding out Herbalism – the traditional custom and information of how vegetation, herbs and botanicals heal. I used to be concurrently ingesting much less alcohol, and though my social life remained strong, my grownup beverage choices whereas out and about and even on Friday nights on my sofa have been restricted to none existent; There have been no subtle in style, useful and low alcoholic alternate options and so I got down to construct Cale.”

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