Branding
Wednesday April 14, 2021 By David Quintanilla
White Claw Introduces Its Harder Seltzer Surge, Just In Time For Your Roaring 20s Summer | Dieline


White Claw has simply launched their new “Surge” line that is certain to make waves within the arduous seltzer world. Not solely does this difficult seltzer have the next ABV at 8%, however it additionally is available in a a lot larger, nautically blue 16-oz can. The brand new Surge line options taste profiles which can be delightfully fruity akin to Blood Orange and Cranberry. 

We’re all for brand new packaging, however this new design appears hauntingly just like beer cans already in the marketplace, akin to your traditional Bud Mild, Blue Moon, or Busch; plus, is not the entire level of White Claw to be refreshingly completely different from beer? The unique white White Claw cans that characteristic a colourful stripe consultant of the flavour profile inside are as refreshing and light-weight because the contents. This new packaging, nonetheless, matches in additional than it stands out.

Editorial photograph

Perhaps, simply perhaps, White Claw is attempting to enchantment to a brand new demographic that maybe does not determine with the pink and white raspberry packaging however would as an alternative desire to be related to the water-beers of the world, albeit on the power of a double IPA. Nonetheless, we’ll cheers to White Claw for not designing the “Surge” title with cliche techno-inspired typography. It is known as restraint. 

So whereas Surge might need missed the packaging alternative to distinguish itself, we’re nonetheless going to purchase a sampler pack to see what the hype is all about. For work functions, in fact.



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