Marketing
Thursday March 4, 2021 By David Quintanilla
WhatsApp Enables Voice and Video Calls via Desktop App


Whereas it is nonetheless figuring out one of the best ways to persuade customers that its new privacy policy update is an effective factor, WhatsApp has at this time announced a brand new choice on one other entrance, with the addition of voice and video calling capability through its desktop app.

WhatsApp desktop

As defined by WhatsApp:

“All through the final yr we have seen vital will increase in individuals calling each other on WhatsApp, typically for lengthy conversations. Final New Yr’s Eve, we broke the report for essentially the most calls ever made in a single day with 1.4 billion voice and video calls. With so many individuals nonetheless other than their family members, and adjusting to new methods of working, we would like conversations on WhatsApp to really feel as near in-person as potential, no matter the place you’re on this planet or the tech you’re utilizing.”

WhatsApp would not particularly notice what number of of these calls are occurring through its desktop app, however the brand new capability gives extra methods for its 2 billion users to remain in contact, with absolutely encrypted voice and video choices now accessible in your desktop PC.   

That’s, in fact, if WhatsApp nonetheless has 2 billion customers. The latest backlash over its scheduled privateness replace sparked hundreds of thousands of downloads of other messaging apps, which might have seen many customers migrating away from WhatsApp. Clearly, that backlash was vital, as a result of after taking out full-page newspaper ads to raised clarify the replace, and dealing to offer extra understanding of what it really meant (i.e. none of your personal data would be shared), WhatsApp lastly backed away from the change, and is now how to roll it out in a more gradual way within the coming months. 

Will the added desktop calling capability ease that course of in any respect? I imply, the 2 aren’t actually associated, however nonetheless, possibly having extra calling choices shall be extra interesting, and will see fewer customers trying to get away from the app, in the event that they’re nonetheless unsure concerning the replace.

It’s value noting, nevertheless, that the replace pertains to knowledge sharing of interactions with companies solely – WhatsApp will look to share data on individuals’s interactions with companies with mother or father firm Fb in an effort to enhance the enterprise expertise, and facilitate advert focusing on.

So now you will have extra methods to attach through WhatsApp – although the replace doesn’t relate to the web-based version of the app. Individuals will solely be capable of make calls through the devoted WhatsApp desktop app, not through browsers, which is a related distinction right here. 

Both manner, it might facilitate extra connection – with individuals and companies – within the app.

WhatsApp says that it’s going to look to broaden desktop connection to group voice and video calls in future.



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