Marketing
Thursday April 29, 2021 By David Quintanilla
What is the Line app? Everything Brands Need to Know in 2021


The Line app is large in Japan. Within the 10 years since its launch, Line has change into the main social platform within the nation, with roughly 68% of the inhabitants on the app. Other than YouTube, no different social community has been in a position to rival Line’s maintain on the Japanese market.

Line began as a cellular messaging app, however has since advanced right into a “tremendous app” of kinds, with a mission to change into the “life infrastructure” for its customers.

The app’s portfolio contains all the pieces from information and social feeds to banking and healthcare providers.

Till just lately, it’s been just a little too complicated for companies overseas to market on the app. However with its possession eyeing world development, that’s altering. Official Accounts have been streamlined and extra data is now accessible in English.

Need to attain the most important viewers in Japan? Be taught extra in regards to the Line app and discover out if it’s an excellent match for your online business.

What is the Line app?

Line is a Japanese social media app. It launched June 2011 in response to the Tōhoku earthquake and tsunami that ravaged Japan three months earlier. The app was created to provide people with a reliable line of communication throughout disasters, nevertheless it quickly grew to become an on a regular basis messaging software.

Line is now thought-about a “tremendous app.” Very similar to China’s WeChat and South Korea’s KakaoTalk, the platform grew from a chat app right into a hub for leisure, social and day-to-day actions. Think about YouTube, Spotify, WhatsApp, Instagram, Reddit, Clubhouse and Uber mixed… after which some.

As media research professor Marc Steinberg put it in a recent article: Line is “a Swiss-army-style app that just about does all the pieces.”

How does the Line app work?

Like different social platforms, on Line, customers can create profiles, join with associates in non-public or public channels and toggle between a customized timeline and the just lately added explore tab.

Along with publishing posts and movies, individuals also can create tales, very like on Instagram and different websites.

line app profile page

Supply: Line

What’s the Line app used for?

What units Line aside from different social networks is the vary of options and instruments it affords.

Past cellular messaging, voice calls and video calls, Line integrates instruments for banking, buying and extra. The app additionally centralizes entry to healthcare providers, journey brokers, eating places and outlets, and job boards.

Line additionally doubles as a information aggregator and media streaming service, offering customers with entry to every day articles, greater than 70 million songs, manga, dwell movies, video games and rather more.

So, to sum issues up — right here’s a non-exhaustive listing of what Line can be utilized for:

  • Texting
  • Voice and video calls
  • Sharing and creating stickers
  • OpenChat boards and threads
  • Making funds or sending cash with Line Pay
  • Ordering meals supply with Line Man
  • Receiving predictions from Line fortune tellers
  • Discovering and studying Manga
  • Consulting with healthcare professionals
  • Sending presents to associates with Line Present
  • Investing in shares or cryptocurrency
  • Streaming music, dwell concert events, sports activities and extra
  • Watching and speaking with streamers on Line Dwell

line app trending streamers and popular streams

Supply: Line

Find the full list of Line app services here.

Who owns the Line app?

Line is a consolidated subsidiary of South Korean Web large Naver and SoftBank Corp. Every firm holds a 50% stake in Line.

In March 2021, Line merged with SoftBank’s affiliate Yahoo! Japan, which was renamed Z Holdings. For its half, Line was renamed A Holdings Company, though it’s nonetheless branded and acknowledged as Line.

The consolidation of Line and Z Holdings forges a big alliance between their father or mother corporations. Softbank has dedicated to speculate 500 billion Japanese yen ($4.7 billion USD) and rent 5,000 A.I. engineers to make the entity extra aggressive within the world market.

“The combination is anticipated to result in a considerable enlargement of the person base, as LINE and Yahoo Japan catered to the so-called ‘10-20 technology’ and ‘40-50 technology,’ respectively,” reads Naver’s 2020 Annual Report.

Line demographics

With 86 million customers throughout the nation, Line could be the greatest social app in Japan, nevertheless it’s widespread elsewhere, too. Line can be the preferred social community in Thailand, the place 21 million stories are posted day by day, receiving 170 million every day views.

In keeping with Naver’s 2020 Annual Report, Line counts 165 million month-to-month lively customers (MAUs) throughout Japan and Southeast Asia. Globally, that determine rises to 182 million MAUs. Like many different social platforms, Line is blocked in Mainland China the place WeChat reigns unchallenged with 1.2 billion month-to-month lively customers.

line app user demographics by gender, occupation and age

Supply: Line Business Guide 2021

What’s noteworthy about Line’s demographics is how evenly issues break down.

Gender distribution is split proper down the center. Utilization by age group can be regular throughout the board, solely dropping off to 52% at 60 years and up. When it comes to occupation, the bulk of people that use Line (49.9%) work in an workplace.

The way to use Line for enterprise

Questioning how you can use the Line app for your online business? Look no additional.

Open an Official Account

There are greater than 3 million Official Accounts run by companies on Line in Japan. An Official Account permits your online business to ship as much as 500 focused messages per thirty days, and offers you with entry to person developments and analytics knowledge.

To create an official account:

1. Obtain the LINE Official Account app.

2. Faucet Log in with LINE app or Log in with e mail.

3. Faucet Create new account.

4. Fill out the shape and faucet Proceed.

5. Faucet Create account.

Official Accounts will be verified upon request.

Enterprise Accounts begin out free after which swap to pay-as-you-go (primarily based on the variety of messages despatched) or subscription fashions.

As of March 2021, Premium Accounts should not accessible within the U.S., Singapore, and the EU.

When you’ve created a enterprise account, make sure to promote it. Individuals have a excessive chance of partaking with a enterprise after they’ve adopted it.

popular actions taken after friending business account include reading message sent by business

Supply: Line Business Guide

Reap the benefits of profile options

An Official Account on Line grants enterprise entry to a spread of options.

All Official Account profiles embody:

  • Profile image (640 x 640 pixels)
  • Cowl image (1080 x 878 pixels)
  • Standing (20 characters)
  • Web site hyperlink

line Starbucks card

Supply: Line

Companies also can activate location settings so individuals can discover shops close to them, and arrange chat instruments in keeping with their preferences.

Plugins will be added to incorporate digital loyalty program playing cards, menus or product listings, supply or appointment choices, and extra.

Present customer support and help

As a messaging app, Line has confirmed to be a key customer service and support channel for a lot of companies on the platform. Account managers have the choice to show the chat off, arrange computerized replies, organize chats with tags and preserve monitoring of buyer historical past and preferences. Line Official Accounts may also be added to group chats.

For a much less fingers on method, there are many buyer help instruments accessible, together with chatbots by Streamchat Enterprise. These bots can be utilized on Line and Fb Messenger. In addition they plug proper into the Hootsuite dashboard, so you’ll be able to handle all buyer queries in a single place.

Hootsuite dashboard customer support

Supply: Hootsuite

Create promotional Stickers

Stickers are a well-liked characteristic on Line, and companies can get in on the motion by creating their very own.

Goal to design stickers which might be good sufficient to make individuals share them of their chats and “good friend” your account.

promotional stickers with minimal logos

Supply: Line Sticker Expression Guide

Line affords free and for-purchase stickers. To extend their attain, companies can go for Sponsored Stickers, which seem within the “new” and “free” classes of the Sticker Store and will be made accessible for 90-180 days.

Mission Sponsored Stickers are an alternative choice that, because the title suggests, requires customers to finish a activity to entry the sticker.

Direct Stickers are completely distributed by companies and never listed within the Sticker Store.

For extra data, entry Line’s Sticker Expression Guide and Sponsored Sticker FAQ.

Provide coupons and promotions

Official Accounts even have the choice to create coupons that may be made accessible to everybody, followers, or followers and their associates.

Coupons seem within the promotions part of your profile and will be included in timeline posts and messages all through the app.

Run Line surveys

Line permits Official Accounts to create surveys that may be shared with messages, posts, and different broadcasts throughout the Line app.

You could want to conduct surveys for product suggestions, or just to study extra about your viewers on Line. As an incentive for participation, Line affords the choice to supply “thanks” coupons.

Strive Line promoting

Line Ads offers advertisers entry to quite a lot of codecs, focusing on instruments and advert location choices throughout Line’s household of providers.

Be strategic. With so many contact factors accessible, manufacturers can select to achieve tailor-made audiences primarily based on location, pursuits and behaviors, and place adverts in extremely related areas.

Sizzler, a Thai steak restaurant, used a mix of lookalike audiences and site focusing on to extend its presence within the supply market. When somebody confirmed curiosity by visiting Sizzler’s profile or web site, they obtained focused promotions and affords.

Sizzler line advertising

Supply: Line

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