Branding
Monday April 26, 2021 By David Quintanilla
Visual Identity For Smart Toothbrush Hum Smiles Back | Dieline


Most oral hygiene manufacturers concentrate on the efficacy of their merchandise. It is smart. It is not like anybody needs enamel falling out of their mouth. However pondering of dentists and white coats doesn’t fairly evoke friendliness or approachability. And contemplating that we begin and finish our days taking good care of our enamel, wouldn’t it’s good to have a brush that smiles again?

Editorial photograph

Colgate’s new electrical toothbrush Hum smiles again on the client by its playful and approachable design, packaging, and branding. Working with company Pearlfisher, Hum’s depth of character is instantly noticeable. The rounded finish of the rechargeable and sensible toothbrush is seen all through, particularly within the curves of the principal typeface. Along with being just like the toothbrush head, the form can also be harking back to smiles and enamel.

Editorial photograph
Editorial photograph

Additional impressed by the toothbrush, the Hum title comes from the sound the comb makes when in use. The packaging, a telescoping cylinder, is unfussy and sports activities a Colgate crimson and a small Colgate mark, lending the brand new product credibility and an in any other case distinctive product out of your mother and father’ Colgate. Because the packaging will get opened, Ms are added to the Hum wordmark, making for a playful multisensory expertise.

Editorial photograph
Editorial photograph

Hum stands out among the many competitors in its area with a enjoyable approachability that ditches the medical aesthetic. Pearlfisher ties the brand new sensible toothbrush to its mum or dad model Colgate simply sufficient to guarantee customers of Hum’s dental hygiene bona fides. Moreover, they additional break from the pack by calling to the sound of toothbrushing, with an onomatopoeic model title and visible components impressed by the whirring digital brush.

Editorial photograph



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