Marketing
Friday March 5, 2021 By David Quintanilla
Twitter’s Testing a New ‘Undo’ Option for Sent Tweets


The now legendary Jane Manchun Wong has carried out it once more.

For years – mainly for all of Twitter’s existence – Twitter customers have known as on the platform to add an ‘Edit’ option in order that they’ll appropriate these annoying grammatical errors, which at all times appear to infiltrate your greatest tweets. Twitter has repeatedly stated that it is not going to happen, however there have been indicators of a possible compromise, like, say, a brief window of time after urgent ‘Tweet’ to recall your missive.

Now, that may very well be what Twitter’s growing – try this instance:

As you’ll be able to see right here, the brand new choice would allow you to recall your tweet inside a 5-second window, which may very well be sufficient time to shortly examine over your witty commentary and catch any clumsy errors earlier than it is unleashed.

The format right here is probably going not the ultimate model – as a number of Twitter customers have noted, the immediate obscures the tweet in query, which renders it considerably ineffective. However as soon as finalized, it might certainly be an excellent compromise. It will not please all of these devoted, and passionate, tweet enhancing advocates. But it surely’s one thing – and it may very well be a worthwhile choice, in a number of methods.

The primary utilization right here can be to catch errors, however a further profit may very well be that it allows customers to additionally re-think their tweet earlier than sending. Small parts of friction like this inside the tweet course of can usually be sufficient to supply a second of readability, and will cease customers from sending offensive or unintended feedback because of this.

That is what Twitter’s discovered with a few of its different prompts, like its ‘learn earlier than retweeting’ pop-up, which Twitter says has result in folks opening articles 40% more often when displayed.

Twitter read before tweeting

That success has result in Twitter including different nudges within the course of, like alerts on tweets which were flagged for misinformation. These further prompts are simple to undergo, so they do not clog up the tweeting course of, and negate engagement. However they do give customers an additional second of pause to contemplate their messaging.

However the primary profit will likely be grammatical errors. As famous, Twitter CEO Jack Dorsey truly flagged this precise compromise again in 2019, in an interview with Joe Rogan.

As per Dorsey:

The explanation we don’t have edit within the first place is we had been constructed on SMS, we had been constructed on textual content messaging. When you ship a textual content, you’ll be able to’t take it again. So whenever you ship a tweet it goes to the world instantaneously. You’ll be able to’t take it again. You possibly can construct it as such so possibly we introduce a 5-second to 30-second delay within the sending. And inside that window, you’ll be able to edit. The problem with going longer than that’s it takes that real-time nature of the conversational circulation out of it”.

Any longer than this, and Dorsey has at all times opposed the idea, however a small window of time to revise has been on the playing cards even way back to 2016

It is simply by no means progressed into fleshed out choice – and final yr, Dorsey once again responded to the edit tweets question by alluding to this enhancing window, earlier than lastly saying: 

“However we’ll in all probability by no means do it”

That appeared to be the nail within the coffin – however like The Undertaker, it seems to be rising from the grave as soon as once more.

It isn’t tweet enhancing, it is not going to resolve all of your enhancing needs and make sure that you do not find yourself with any errors in your tweets. But it surely may very well be a worthwhile addition, and given the superior look of this prototype, it does appear to be on its method.

We’ll preserve you up to date on any progress.





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