For those who’re energetic on Twitter, you are little doubt at the least considerably conscious of the recognition of Ok-pop, or Korean pop bands, on the platform.
Ok-pop followers frequently leap into a spread of hashtags and discussions, sharing GIFs and clips of their favourite performers, which may generally appear random and misplaced. But on the identical time, the Ok-pop group has additionally turn out to be recognized for his or her social activism, clogging trending hashtag discussions with a purpose to counter sure actions.
Whether or not you are into Ok-pop or not, it is clearly a key Twitter pattern, and this week Twitter has shared some new data on the evolving Ok-pop dialog, which resulted in a report 6.7 billion Ok-pop associated Tweets all through 2020.
Ok-pop is without doubt one of the largest dialogue developments on Twitter total, with pop group BTS heading the record of the most tweeted about musicians for the 12 months
The recognition of Ok-pop among the many Twitter viewers can be not confined to any specific area, with Ok-pop followers chiming in from all around the world.
That, as famous, has resulted in a vastly influential group of interconnected customers, who now frequently mobilize to counter trending discussions internationally.
For instance, Ok-pop followers just lately flooded hashtags like #MAGA and #StopTheSteal with memes, GIFs, and movies of their favourite Ok-pop artists. That then makes it tougher for these discussions to realize traction, basically forming a form of digital vigilante assault on sure developments.
That is now a daily incidence for right-wing hashtags, with the dialog railroaded by Ok-pop tweets. That is little doubt irritating for these seeking to interact in such discussions, however that, after all, is the purpose, with the Ok-pop group seeking to thwart efforts to unfold hate and division.
Amongst Ok-pop royalty on Twitter, BTS, as famous, nonetheless leads the best way
It is superb to think about the scope of the Ok-pop chatter, and its affect on Twitter developments total. That is additionally a key consideration for Twitter extra broadly – with such a dominant fan group, Twitter must cater to this viewers to take care of engagement, and maximize the dialogue to maintain them coming again.
For manufacturers, when you have a Ok-pop angle, the numbers right here present that Twitter must be a key platform of alternative on your promotions. However in case you do have a Ok-pop angle, you’ll have recognized that already – whereas for others, it might be price contemplating whether or not you may attain this cohort to spice up your model.
You possibly can learn Twitter’s full Ok-pop report for 2020 here.
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