Marketing
Thursday May 6, 2021 By David Quintanilla
Twitter Rolls Out Larger Image Display in Timelines to All Users on Android and iOS


After testing it out over the last couple of months, Twitter is now rolling out its new tweet image display format, which is able to imply that full-sized previews of hooked up tweet pictures at the moment are proven inside consumer timelines, versus the present cropping down to suit your image into a selected tweet picture body. 

Twitter image update

You may see the present show on the left, versus the brand new format on the fitting. Reasonably than being cropped to inside an inch of their life, making it troublesome to see what the picture truly is in lots of circumstances, Twitter will now present full-sized photos within the timeline, which is able to change the way in which tweets are displayed – and can possible have a number of implications from a digital advertising and marketing perspective.

The primary change in method pertains to the bigger tweet show for tweets with pictures, which equals extra display screen actual property, and extra room to share your message. That might imply that attaching pictures will enhance consumer response to your model message, as will probably be bigger, and can stand out extra in-stream – so you might wish to experiment with pictures a bit of extra in your Twitter course of because of this replace.

It additionally implies that you not have to try to calculate precisely the fitting dimensions to make sure that customers can see your hooked up picture within the timeline.

Although there are some provisos to this – as defined by Twitter:

Inside these parameters, you are good to go – so you’ll nonetheless want to make sure your Twitter pictures meet these necessities. However you will not need to add completely different variations until you get simply the fitting one which shows as you need within the feed.

And there’s one different implication, as famous by Conviva’s Nick Cicero:

That is an attention-grabbing, and legitimate consideration to bear in mind. If customers not need to click on in your tweets to broaden your hooked up pictures, that may even possible lead to a decline in engagement along with your tweets. So in the event you recurrently put up pictures, and your numbers take a dip, this may very well be the explanation why. Value noting in your course of.

It is usually price noting that this solely applies to single-image tweets. Tweets with a number of pictures will nonetheless be displayed within the older format – so if you wish to hold utilizing the ol’ ‘open for a shock’ tweet engagement trick, you continue to can, simply with a number of pictures as a substitute.

It looks as if a great addition, which is able to make your Twitter feed a extra visually attention-grabbing area. Although it might take some getting used to – and once more, for manufacturers, it might imply that tweets with pictures generate much more consumer curiosity, as a result of variable dimension and show.

Which might additionally, finally, make this an annoying replace. If manufacturers work out that utilizing the max picture dimension is the easiest way to dominate area, that would render fashionable hashtags streams nearly unfollowable, as trendjacking reaches new (visible) heights – although Twitter can also be engaged on curated subjects to assist enhance this expertise.

Nonetheless, it is an attention-grabbing replace, which is bound to have implications to come back.

Time to begin experimenting along with your tweets.

The brand new show replace is now reside within the newest model of the app. 





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