Yearly, Twitter publishes a downloadable events calendar to help entrepreneurs in planning for all the important thing dates within the months forward.
However final yr, with so many occasions being canceled attributable to COVID-19, the calendar itself ended up being sort of ineffective. I imply, it was nonetheless helpful, but it surely needed to be revised so usually that it was by no means clear what was and wasn’t occurring, which meant that downloading the information did not actually work.
So this yr, with disruption nonetheless lingering within the air, Twitter has opted to publish a dwell itemizing on its Twitter Marketing website, which incorporates all the important thing dates, month-by-month, on a easy template.
It is not as fairly as the same old calendar format, but it surely does the job, and it will provide help to hold observe of all the important thing occasions and dates you should know with a view to map out your seasonal campaigns.
What’s extra, Twitter has additionally revealed regional variations for Brazil, Canada, France, Germany, India, Japan, MENA, Mexico, SEA, Spain, the US, the UK and Australia. That’s helpful, with the native listings offering extra particular perception for every market, which might present extra help in your planning.
Although Twitter, once more, does make it very clear:
“As we proceed to evolve with the instances, occasions featured within the 2021 Twitter advertising calendar are topic to vary.”
Nobody is aware of what is going on to occur in 2021, however the itemizing highlights the important thing dates that it’s best to remember, and examine in on to see in the event that they do find yourself going forward.
It may very well be value preserving as a reference level on your tweet technique. You may entry the complete Twitter 2021 calendar here.
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