Marketing
Wednesday June 2, 2021 By David Quintanilla
Twitter Launches Paid Weather News Service as it Moves into Subscription Content


Twitter is launching its first official paid publication service this week with a brand new climate information providing known as ‘Tomorrow‘, which can present updated climate data and insights for a month-to-month price.

Tomorrow logo

Incorporating Twitter’s lately acquired Revue publication instruments, in addition to the platform’s rising vary of creator monetization choices, like ticketed Spaces, Tomorrow will present climate data for particular areas, catering to a typical utilization of the platform, in preserving updated with the newest occasions. 

The venture can be lead by meteorologist Eric Holthaus, who will work with a collective of local weather consultants to supply native climate insights, beginning with a small group of US states. 

As defined by Holthaus:

“We’ll be doing native newsletters, drop-in audio chats throughout instances of scary climate, authentic journalism centered on local weather justice, and a paid service that can let individuals ask limitless questions. It is a revolutionary climate service for a revolutionary second in historical past.”

The venture will begin with insights for 16 states, however Holthaus plans to increase his staff over time to cowl extra areas, earlier than finally branching into different nations the place Twitter utilization is excessive, lots of which do not present entry to in-depth climate sources of this sort.

At launch, Tomorrow will price members $10 per thirty days, which, as per the Tomorrow website, will give subscribers:

  • Potential to ask our staff of meteorologists limitless climate and local weather questions with a assured response
  • A members-only weekly publication, with uncut interviews
  • Early entry to podcast episodes and authentic longform journalism
  • Reductions on Tomorrow merch and different members-only perks
  • 1% of all member income will used to help Environmental Justice organizations. The extra members we’ve got, the larger the affect

It is an attention-grabbing first-up venture for the Twitter/Revue partnership, which Twitter additionally notes focuses on establishing a author ‘collective’ for monetization, which is a component that it is eager to discover additional in different niches. That basically turns a venture like Tomorrow right into a extra conventional publishing mannequin, with a foremost banner model, then numerous journalists and consultants signing on to collectively create a extra complete providing, and sharing the income amongst the group, versus every author going the solo publication route.

Revue has labored with numerous collectives of this sort, and is working to determine extra publication teams to construct out higher subsctiption choices, which may present a extra sustainable funding mannequin for authentic journalism through direct funding. 

As such, it’s going to be attention-grabbing to see how Tomorrow is acquired, and whether or not the combination with Twitter can facilitate a broader reaching, extra worthwhile mannequin for indepdendent journalism. 

Basically, it is an alternate tackle the common media enterprise mannequin, however on a smaller, extra direct scale, and with out establishing a reliance on adverts. Whether or not that may maintain extra area of interest choices like that is the important thing query, and likewise, what then occurs once they attain a sure scale.

Some attention-grabbing questions, and the experiment may showcase a brand new pathway for creators on the platform.   





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