Marketing
Monday April 12, 2021 By David Quintanilla
Twitter Announces New Office in Ghana to Expand Global Footprint


Given CEO Jack Dorsey’s ardour for the African area, and the increasing alternatives within the native market, this comes as little shock.

Right this moment, Twitter has announced that it is opening a brand new workplace in Ghana to assist develop its presence within the rising African tech sector.

As defined by Twitter:

“We’re excited to announce that we are actually actively constructing a workforce in Ghana. To actually serve the general public dialog, we should be extra immersed within the wealthy and vibrant communities that drive the conversations happening daily throughout the African continent.”

Twitter is seeking to rent native designers, engineers, entrepreneurs and extra as a part of this new enlargement.

“Each time we enter new markets, we work laborious to make sure that we’re not simply investing within the expertise that we rent, but in addition investing in native communities and the social cloth that helps them. We’ve already laid foundations by means of partnerships with Amref Well being Africa in Kenya, Afrochella in Ghana, Mentally Conscious Nigeria Initiative (MANI) in Nigeria, and The HackLab Basis in Ghana. As a part of our long-term dedication to the area, we’ll proceed to discover compelling methods we are able to use the optimistic energy of Twitter to strengthen our communities by means of worker engagement, platform activation, and company giving.”

That, ideally, will assist Twitter set up stronger roots within the native market, because it continues to develop and supply new alternatives.

Digital adoption in Africa is at a important stage. Proper now, the continent is the least related area, globally, with simply over 1 / 4 of its 1.3 billion residents related to the web. That can change rapidly – in Might final 12 months, Fb dedicated more than $1 billion to the event of a brand new sub-sea cable link designed to enhance connectivity within the area. 

Elevated web entry will open up a spread of latest alternatives, and Twitter’s seeking to get in on the bottom flooring of this new shift, which might see it turn out to be a extra important connective software for African customers transferring ahead, particularly if it could possibly type partnerships with native customers and turn out to be extra culturally aligned to the wants of the area.

Ghana’s President Nana Akufo-Addo has welcomed the announcement:

As famous, Twitter CEO Jack Dorsey has a powerful affinity for Africa. Again in 2019, Dorsey really announced plans to maneuver to Africa full time, however the COVID-19 pandemic derailed his eventual shift. Dorsey’s announcement had additionally unsettled Twitter shareholders, who raised issues about his capability to behave as CEO from one other continent – however clearly, Dorsey sees this as an space of nice potential, each for Twitter and for his digital funds firm Sq., as tech adoption within the area expands.

There isn’t any phrase but as as to whether Dorsey will head-up the brand new Twitter Ghana department, however you’ll be able to guess that he’ll be eager to go to as quickly as worldwide journey re-opens.





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