Branding
Tuesday May 18, 2021 By David Quintanilla
Turner Duckworth’s Refresh Of Maker’s Mark Celebrates Its Distinct Packaging Feature | Dieline


Kentucky bourbon model Maker’s Mark has been distilling whiskeys since 1958, and since day one, it has been sealing its bottles by hand-dipping them in a specifically formulated wax. That crimson wax has change into Maker’s signature visible part, giving the bourbon a particular look amongst different spirits on the shelf.

It’s that hand-dipped crimson wax that takes middle stage within the newest model refresh for Maker’s Mark, in partnership with company Turner Duckworth. The “crimson drip” is graphically recreated, complimented by the label’s tan shade. Further visible property had been handcrafted utilizing conventional wooden etching methods, and so they additionally made two customized fonts primarily based on the unique label for the refresh.

Editorial photograph

“The bottle acted as a North Star that we held all our inventive work as much as,” stated Jared Britton, inventive director for Turner Duckworth, in a press launch. “Setting our course, we wished to contemporize the id in a method that felt reflective of the unique supply, and finally create a basis for Maker’s to change into a real world icon.”

Editorial photograph

The result’s a model refresh that emphasizes a home made high quality, exemplified by the crimson wax the bottles are nonetheless hand-dipped. The brand new visible id is heat, respects Maker’s heritage, and ensures that the distinctly packaged spirit will proceed to name out to bourbon drinkers whereas attracting new ones.

Editorial photograph



Source link