Branding
Tuesday March 9, 2021 By David Quintanilla
Track21 Is Twenty One Steps Ahead With Their Branding | Dieline


Track21 is a uniquely designed beer with an inspirational ethos—to encourage a love of journey and curiosity on the planet round us. BasileADV and Resistenza collaborated on the bottle and packaging design, sparing no element when creating the model’s identification. From a purposely deformed bottle to its transparency with the data offered on the beer’s brewing course of, Track21 is each rebellious and insightful. Selecting to go along with copper and blue foil accents juxtaposed by angled textual content and zig zagged labels, the bottle stands out in each context.   


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Track21, a beer with a rebellious soul, the place intuition meets depth, signifying an angle that seeks to be the instance of those that know the right way to struggle and resist the whole lot that occurs. Track21 is the manifestation of this design, daring to speak this tough and harsh journey in a singular approach. The result’s a product able to evoking the unmistakable appeal of the journey and exhibiting that it’s nonetheless doable to dream. 

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This “dented” bottle needs to point out that it has been touring and has been beat up alongside the way in which. The label consists of quite a few messages, from the kind of beer, to the coordinates of its brewery. It conveys ideas of hope and the outline of the substances. The textual content can be joined by different graphic components, such because the Par Avion (Air Mail) postage stamp, the wind rose, and the expression “Get pleasure from your journey”. Each single a part of the lettering has been designed only for this product, from the brand “Track21” to the opposite texts. 

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The packaging acts as a bit of journey case that may be carried with you, together with an encouraging textual content about why we as people wish to journey. Inside you will see a singular brochure, harking back to an old style e-book of tickets, printed on cotton paper with copper foil. Track21 is a bottle that may journey constantly, and that, regardless of any difficulties, at all times arrives at its vacation spot. It’s a passage, a degree of communication, a novel story that speaks to us of dedication and resolve. It’s an thrilling venture that brings with it a super of braveness and nice power.

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