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Friday May 14, 2021 By David Quintanilla
Tommy Truong Has Reclaimed The Stoner Stigma With Conceptual Packaging For POTHEADS | Dieline


In lots of states and cities, my dwelling base of Alabama included, marijuana nonetheless has extremely detrimental connotations. POTHEADS is an idea packaging venture created by Tommy Truong with the aim of destigmatizing hashish use. As a result of “pothead” is slang for an individual who smokes marijuana, the graphics are seen all through the idea are a visible play on phrases. The illustrations are intricately designed, and the considerate window permits the patron to see what’s past the stigmatization. Tommy’s packaging reclaims the time period “pothead” in a intelligent and artfully curated product.


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Hashish utilization stays taboo in lots of locations; nevertheless, a rising authorized market has emerged as hashish turns into progressively extra well-liked. In response to lingering stigma, POTHEADS goals to offset the detrimental connotations related to hashish consumption by using a definite flavour of referential humour. Taking cues from fashionable consuming tradition, POTHEADS urges potential customers to not take hashish too severely, and simply take pleasure in it.

The model’s title is a play on phrases: “pothead” is a slang time period for “an individual who smokes marijuana, particularly habitually,” however a extra playful, literal interpretation would yield “someone with a pot for a head”. The tongue-in-cheek illustrations satirize present “pothead” tropes, together with a Nineteen Sixties hippie, a Nineteen Nineties skater, and an early 2010s hipster. Each the title POTHEADS and the irreverent illustrations serve to reclaim traditionally pejorative tropes related to hashish use.

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To make the expertise of smoking hashish as accessible as attainable to customers, the product is offered as a dozen pre-rolled joints which require no preparation earlier than use. Alongside the pre-rolls, every field contains 16 matches, which might be struck on the highest of the field, thus eliminating the necessity for the person to hold another tools. Moreover, the field is constructed from recycled paper and with out adhesives, making it an environmentally pleasant product.

POTHEADS goals to counter the stigma related to hashish use by reclaiming the time period “pothead” and spinning it right into a playful image of resistance.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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