Branding
Wednesday May 19, 2021 By David Quintanilla
Tom Parker Creamery Is Shaking Up The Milk Aisle | Dieline


With the place of “Comfortable Cows. Comfortable Milk,” you’ll be able to already think about that Tom Parker Creamery is making waves within the milk business. White Bear Studio, the London/Dublin-based artistic company, designed the brand new packaging and the rebrand for this model that treats its cows with pure compassion. The bottles are approachable and pleasant with their illustrated cow graphics that function each the cow’s lush house and the unique flavors inside. Do not cry over spilled milk; do cry over how splendidly beautiful the packaging is.


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White Bear created new model identification for Tom Parker Creamery

Tom Parker Creamery is shaking up the milk aisle. This household farm favorite has been producing scrumptious, eco-friendly milk from free-range, British cows for over a century. And the way do you are taking a standard dairy model with 100 years on the clock and place it firmly on the radar of the twenty first century client? London/Dublin primarily based artistic company, White Bear Studio, have cracked the conundrum and created a recent, new model, packaging, web site and marketing campaign design for these pleasant dairy disruptors.

White Bear constructed the brand new model across the proposition of ‘Comfortable cows. Comfortable milk’, doubling down on a key differentiator for Tom Parker – how they deal with their cows. From free roaming, to music of their parlours, to having their backs scratched, Tom Parker desires their cows to be joyful. The brand new packaging heroes ‘the ladies’ entrance and centre. Inside their curvy, bovine outlines, each illustration speaks to the plush, wild landscapes which these girls name house whereas hinting at their yummy pure flavoured components too.

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The mushy, candy color palette of strawberry, banana fudge, chocolate and extra offers you a style of the creamy goodness earlier than you’ve even opened the bottle. Mixed, these components inform the story of joyful cows, scrumptious flavour cues and engaging textures to finish the dairy-tale. Once we take a more in-depth look into the wealthy landscapes of each flavour Tom Parker can nonetheless be discovered delivering milk door to door in his 1920’s horse and cart, ensuring we nonetheless firmly nod to the previous whereas setting us up for scale for the long run. Again of pack additionally carries vital model story components – the place iconography tells the story of the ‘Comfortable Cows’, and the glass packaging, and totally recyclable lids and labels, underpins the manufacturers dedication to sustainability.

The outcomes are loud and clear. Put up-launch, their listings elevated by 40% in a single day. The rebrand efficiently launched on the Milk & Extra platform and in Sainsburys shops with rocketing demand. “Our re-brand has been a real partnership, not like numerous businesses, they completely understood the temporary and actually listened to our suggestions, nevertheless they weren’t afraid to problem our mind-set. The outcomes communicate for themselves – a daring new look which has shelf shout, a nod to our heritage and broad attraction. We couldn’t be happier!”

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