Marketing
Friday April 23, 2021 By David Quintanilla
TikTok Shares New Insights into How Users are Engaging Around Mother’s Day in the App


With Mom’s Day simply across the nook, TikTok has published some new insights into how its customers are partaking across the occasion, and the way entrepreneurs can faucet into such, with a purpose to increase their Mom’s Day promotions.

TikTok begins off with this considerably stunning declare:

“Do you know that multiple in 4 TikTok customers is a mom?”

That looks as if loads, notably given the youthful skew of TikTok’s viewers. However then once more, with more female users than male, and a broader viewers spectrum than most would anticipate, the information highlights the platform’s potential from a advertising and marketing standpoint, with many influential, older customers now reachable through the app.

TikTok Mother's Day data

That in-built viewers has supplied TikTok with a spread of insights into the merchandise that moms are searching for on the platform, which may assist to form your Mom’s Day promotions.

TikTok Mother's Day data

As you’ll be able to see right here, most TikTok mothers need a trip. 

I imply, do not all of us? A yr out and in of lockdown will try this to you. However with journey nonetheless off the playing cards for a lot of, there are numerous different concerns that TikTok mothers need to because the day will get nearer, which may spotlight key alternatives for associated manufacturers.

TikTok additionally says that moms on the platform are heavy cell phone customers.

“They’re extra prone to see your content material via a cellphone display screen, they usually usually uncover manufacturers via social media. Entrepreneurs ought to take discover, and attain them with immersive promoting in mobile-first environments for optimum impression.”

TikTok Mother's Day data

TikTok additionally notes that Mom’s Day exercise ramps because the day will get nearer, with an enormous leap on the day itself:

“We regarded into exercise round related hashtags like #mom, #mothersday, #present, #giftformom and #mother this time final yr on TikTok, and here is what we seen: Mom’s Day-related content material and exercise noticed an enormous spike on the day of, in comparison with the day earlier than. This held true for the quantity of content material posted, in addition to views and engagement on that content material.”

TikTok Mother's Day data

These are some precious pointers for entrepreneurs, which may level to each rapid alternatives, by way of Mom’s Day present promotions, and ongoing suggestions via TikTok, with moms additionally prone to showcase their presents in video clips posted on the day.

TikTok recommends that entrepreneurs look to share particular presents main into the occasion, and to make use of TikTok adverts as reminders, to make sure that customers keep in mind that the day is arising.

These are some helpful notes, they usually may spotlight new concerns in your Mom’s Day outreach.

You may learn TikTok’s full Mom’s Day insights here.



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