Marketing
Thursday February 25, 2021 By David Quintanilla
TikTok Shares Latest Data on Content Removals and Enforcement Actions


Because it continues to face challenges over accusations that it exposes young users to inappropriate content, TikTok has at the moment revealed its newest transparency reportwhich gives particular element on the entire movies that TikTok’s workforce has eliminated, for various causes, over the previous six months.

The numbers present that TikTok is working to enhance its techniques, and take away offending content material earlier than it reaches an viewers, whereas in addition they present extra context as to the rising scope of the problem earlier than it on this regard.

First off, on complete movies eliminated – as defined by TikTok:

“89,132,938 movies have been eliminated globally within the second half of 2020 for violating our Group Tips or Phrases of Service, which is lower than 1% of all movies uploaded on TikTok.”

That means that TikTok noticed round 9 billion complete movies uploaded within the interval, which is essentially in step with its previous Transparency update. TikTok says that 92.4% of those movies have been eliminated earlier than a consumer reported them, and 83.3% have been eliminated earlier than they obtained any views. Each of those figures are barely down on its earlier response efforts, however it’s nonetheless a formidable effort to deal with and take away considerations.

And whereas 89 million removals feels like rather a lot, it is really lower than TikTok eliminated within the earlier interval.

TikTok transparency report

Which appears unusual, given the platform’s continued development – however then once more, it did lose 200 million Indian users which might have been accounted for within the final report. 

On particular violations, TikTok says that almost all of clips have been eliminated as a consequence of ‘minor security’ (36%).

TikTok transparency report

As famous, TikTok is presently under investigation by The European Commission as a consequence of considerations that it exposes younger customers to inappropriate content material, whereas the app was additionally briefly banned in each Italy and Pakistan inside this reporting interval due to associated points.

Clearly, it’s making this a much bigger focus of its efforts

“Within the second half of 2020, 36% of content material eliminated violated our minor security coverage, up from 22.3% within the first half of 2020. Of these movies, 97.1% of movies have been eliminated earlier than they have been reported to us, and 95.8% of movies have been eliminated inside 24 hours of being posted.”

Given the famous enforcement actions and investigations, it is clear that TikTok must do extra, and the relative will increase famous right here mirror that push.

Nudity and sexual actions have been the second largest trigger for elimination (20.5%).

TikTok has additionally shared its relative elimination charges for every ingredient, highlighting the way it’s responding to every concern.

TikTok transparency report

That gives some context to the scope of challenges that TikTok faces, and the areas will probably be trying to prioritize for enchancment.

TikTok additionally says that it rejected 3,501,477 advertisements within the interval for violations of its advert insurance policies and pointers. 

General, the information exhibits that TikTok is working to evolve its detection methods in step with its development, however once more, numerous challenges stay, and there are some key components that TikTok wants to enhance on to keep away from additional regulatory scrutiny. Each platform has to evolve their methods on this respect, and based mostly on these numbers, it does appear that TikTok’s processes are evolving, and shifting extra into line with group expectations.

You may learn TikTok’s full H2 2020 Transparency Report here.



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