Marketing
Friday March 5, 2021 By David Quintanilla
TikTok Rolls Out Q&A Feature to All Creator Accounts


TikTok’s trying to immediate extra engagement between creators and their followers with the official launch of its new Q and A option, which allows customers to pose inquiries to creators that can then be answered inside dwell broadcasts, or in future video clips.

TikTok Q and A example

As defined by TikTok:

“We’re making it simpler than ever for individuals to have interaction with the discharge of TikTok Q&A, a brand new query and reply function that offers viewers and creators new methods to attach. In movies, customers will be capable to designate their feedback as Q&A questions, that are then labeled as questions within the feedback part. This makes it simple for a creator to shortly establish and reply questions of their movies’ feedback.”

As you’ll be able to see right here, the brand new possibility allows customers to submit questions through a devoted button within the feedback, which the creator can then use as a immediate to reply within the replies, or for future movies. Creators can even add these Q&A feedback as stickers in responses, with the brand new video then linking again to the unique, the place the query was first requested.

Along with this, when creators do reply these queries, they’re going to be added to a brand new ‘Q&A’ part on their profile, which can record all of the questions they’ve beforehand responded to, with hyperlinks again to the unique clips.

TikTok Q and A example

The choice may even be obtainable in dwell streams, with creators in a position to shortly see Q&A questions of their stream chats and reply as they’re ready.

TikTok Q and A

The function was first noticed in testing back in January, with some customers in a position to entry the choice over the previous few months. Up until now, nonetheless, the Q&A instrument has solely been obtainable to Creator Accounts with greater than 10K followers, however from at this time, TikTok is making it obtainable to all customers who’ve switched to a Creator profile, offering extra methods to construct group within the app.

Maximizing fan connection is a key focus for TikTok. By preserving customers and creators engaged, and coming again to the app extra typically, that might additionally assist creators solidify their followings within the app, which might then have implications for future influencer advertising partnerships and growing group.

And if these creators are establishing stronger communities within the app, they’re going to have much less motive emigrate elsewhere – like Instagram Reels and YouTube Shorts – which might, finally, provide higher monetization potential, and lure them away from the app. 

As a way to hold them round, TikTok wants to offer equal monetization instruments, however facilitating group connection additionally performs a key position, in numerous methods, which might make this a extremely useful addition.

When you’re (and you’ve got a Creator TikTok account), you’ll be able to change on the Q&A in your settings and privateness web page.

“Choose ‘Creator’, faucet ‘Q&A’ and hit the ‘Activate Q&A’ button to activate the function. To change to a Creator Account, choose ‘Handle account’ in your settings and select the ‘Swap to Creator Account’ possibility. Be sure you’ve up to date to the most recent model of TikTok to take pleasure in all that is new with Q&A.”

You will discover out extra in TikTok’s official announcement.



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