Marketing
Tuesday April 13, 2021 By David Quintanilla
TikTok Provides Insights on How Older Users are Engaging on the Platform


Whereas TikTok is primarily the area of youthful audiences, older customers are additionally turning into more and more energetic on the platform, in accordance with lately published insight from TikTok.

In a pitch to entrepreneurs on the potential of the platform for reaching mother and father, TikTok has shared some new information on how older persons are utilizing the platform to remain related, and the way manufacturers can faucet into these developments to maximise their marketing campaign efficiency.

As defined by TikTok:

“Day-after-day, hundreds of thousands of oldsters, teenagers, grandparents and in betweens come to TikTok to share snippets of their day-to-day life. Right here’s what’s distinctive: typically, the entire household participates collectively – even teenagers don’t draw back. It was a problem getting everybody to sit down nonetheless for a photograph; now we see completely choreographed dance routines from the entire household, together with grandma.”

I imply, I’d assume that when you had been advertising and marketing to grandmas, TikTok would not be the best automobile to your method – however nonetheless, TikTok’s information exhibits that older audiences are certainly energetic round sure matters and developments.

Exemplifying this, TikTok highlights these in style hashtags:

  • #household – 67B views
  • #familytime – 8B views
  • #parenting – 4B views
  • #momsoftiktok – 44B views
  • #dad – 25B views
  • #momlife – 20B views

The latter tags, TikTok says, see many mother and father sharing “ideas, methods, and in-depth information” on the platform, which has grow to be a key area of interest each for leisure and product suggestions.

So what merchandise are mother and father searching for on the platform?

“In comparison with TikTok customers who’re in the identical age group however don’t have youngsters, TikTok mother and father usually tend to put up about house home equipment, snack merchandise, enterprise, automobiles and grocery merchandise.”

TikTok parents usage stats

The numbers nonetheless present that TikTok is overwhelmingly used by younger audiences, so the attain to those teams is probably not as important as different platforms. However there may be additionally an viewers crossover which could possibly be a worthwhile consideration for entrepreneurs, with brief product suggestion clips like this doing very effectively within the app.

That, after all, can even grow to be extra related as TikTok’s consumer base will get older, and more and more strikes into these completely different shopper classes. Which might make the platform a a lot greater focus for entrepreneurs shifting ahead – however even now, given the engagement stats, it could be price testing the above-listed hashtags, and scanning by way of the app, to see whether or not persons are partaking with content material associated to your product area of interest.

There could possibly be new alternatives – and with TikTok poised to hit a billion users in 2021, rivaling Instagram, it is wanting like turning into a extra essential platform shifting ahead.



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