Thursday April 22, 2021 By David Quintanilla
TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update

With Apple rolling out its new ATT data tracking prompts in all apps from subsequent week, all digital advert platforms are actually working to finalize their plans to arrange for the impacts, and modifications to their advert merchandise and choices.

Fb provided an overview of its resultant updates yesterday, and now, TikTok has published an explanation of how the brand new course of will affect its advert choices, with a spread of modifications set to come back into impact.

First off, TikTok says that App Set up campaigns will now have to run by way of a brand new marketing campaign sort.

“From April 26 on, the one method to goal iOS 14.5 customers for app set up advertisements will probably be by TikTok’s iOS 14 Devoted Campaigns. This function is on the market for all advertisers, and campaigns could be created by selecting the app set up goal or catalog gross sales goal with app prospecting, deciding on the iOS app and setting the toggle for ‘Ship to iOS14+ conversion occasions’ to ON on the advert group degree.”

TikTok iOS 14 changes

The modifications will affect ‘App Installs’, ‘Catalog Gross sales’, or ‘Conversion’ aims. If you choose one in all these in your marketing campaign set-up course of, you may now get a notification informing you that Apple’s iOS 14 launch might affect advert supply.

TikTok says that advertisers ought to begin creating these new iOS 14 devoted campaigns now so as to decrease disruption and preserve app set up campaigns working as easily as attainable.

Along with this, TikTok says that it’s going to begin rolling out a brand new, iOS 14 devoted marketing campaign expertise over the approaching weeks.

“Advertisers can start familiarizing themselves with all of the modifications for iOS app campaigns, whereas optimizing and reporting primarily based on SKAdNetwork knowledge. If you’re concerned with testing this expertise forward of ATT enforcement, please attain out to your gross sales rep for extra data.”

The total impacts of Apple’s replace will, after all, not be clear for a while, however the instant modifications will imply that companies have to replace their strategic approaches and processes, so as to accommodate for the brand new components.

TikTok additionally advises advertisers to motion these components:

  • Replace your Cell Measurement Associate SDK. Updating to the SKAN-supported model of the MMP SDK will be sure that your app is registered for SKAN-based attribution and provides you the power to optimize and measure installs and post-install occasions from iOS 14 customers. 
  • Full the Conversion occasion configuration of their MMP interface.This ensures that advert networks like TikTok can obtain post-install occasions and occasion values from SKAN API so as to present optimization and measurement for iOS 14 campaigns. 
  • Ship all occasions to TikTok by way of your MMP. To be able to assist enhance efficiency of your app campaigns, we advocate sending TikTok all knowledge – together with unattributed knowledge – out of your MMP.  It will enable our downstream programs to raised regulate and optimize to the SKAdNetwork. Please examine together with your MMP on how you can allow sending full channel knowledge together with unattributed occasion knowledge to TikTok. 

Not all advert campaigns will probably be impacted by these modifications – so in the event you’re studying these prompts and considering ‘what the heck is that about?’, it is doubtless not one thing that can impact your TikTok advertisements strategy. However it’s value noting that modifications are occurring, which may affect your TikTok marketing campaign efficiency.

You will discover out extra details about the total impacts within the TikTok Help Center overview for the iOS 14 replace.

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