Marketing
Friday May 7, 2021 By David Quintanilla
TikTok Maintains its Position at the Top of the Monthly App Download Chart, Despite Rising Competition


Whereas audio social could be the trending perform of the second, and copycat variations of TikTok proceed to achieve traction on YouTube, Snapchat and Instagram, the unique has nonetheless held its floor within the obtain charts, coming in at primary, as soon as once more, on Sensor Tower’s monthly app download listing for April 2021.

Sensor Tower April 2021

As you’ll be able to see right here, TikTok has held its floor on the high of the obtain charts for one more month.

Regardless of being banned in India, its largest person market on the time of its removing, and a gentle circulate of challengers rising as much as steal its thunder over time, increasingly more customers hold coming to the quick video app, which is on observe to turn into the following billion-user platform at some stage this 12 months.

As defined by Sensor Tower:

“TikTok was essentially the most downloaded non-gaming app worldwide for April 2021 with greater than 59 million installs. The international locations with the most important variety of TikTok installs had been from Brazil at 13%, adopted by Douyin in China at 12 %.” 

TikTok’s development is important, notably within the face of ongoing concerns and controversies, and as famous, extra copycat capabilities being added to main social media apps. Certainly, YouTube not too long ago reported that its TikTok clone ‘Shorts’ is now facilitating 6.5 billion views per month, an enormous quantity which you’d assume must eat into TikTok’s viewers share considerably. 

We’ll see if that turns into an even bigger subject for TikTok with Shorts being launched to all US customers over the next week, whereas Snapchat’s Highlight can also be now as much as 125 million monthly users, and Instagram Reels continues to achieve traction.

But, even with quick movies being made extra available in every single place else, TikTok’s momentum has held, which is a constructive signal for the platform as it really works to evolve to the following stage, which incorporates extra enterprise and income era instruments for creators.

Sensor Tower’s high apps itemizing is basically unchanged from last month, with the one notable addition being Indian streaming app ‘Hotstar‘ within the Google Play downloads high 10, largely attributable to cricket protection. 

Fb, after all, nonetheless dominates the general chart, with 4 of the highest 10 apps in all classes, however the resilience of TikTok over time is actually wonderful. No different trending app has had the endurance of the app, notably within the face of competitors. In reality, proper now, we’ve got the case research of Clubhouse as a comparative instance – a trending app that noticed large traction, however is now seemingly on the decline as Fb and Twitter advance their very own competing audio social instruments.

That largely mirrors the trajectory of most trending social apps, however TikTok has been in a position to preserve its place, and run with the large gamers, as increasingly more younger folks, specifically, discover connective worth within the app.

If you have not taken TikTok severely prior to now, it might be time to reassess, and to contemplate its evolving advert and promotional choices inside your social media advertising method. 

You may take a look at Sensor Tower’s full month-to-month obtain itemizing for April 2021 here



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