Marketing
Tuesday April 6, 2021 By David Quintanilla
TikTok Launches New Video Editor to Help Brands Create More Native-Looking TikTok Clips


This could possibly be useful – TikTok has launched a new video editor tool which is designed to assist entrepreneurs create simpler, native-looking TikTok video clips for his or her channels. 

As defined by TikTok:

“TikTok Video Editor is a web-based sensible editor that offers advertisers entry to a set of TikTok-style enhancing options. It means that you can rapidly and precisely produce native-feeling content material with TikTok-style parts, together with common music, fonts, colours and extra. You may simply add customized subtitles, crop belongings, and reduce scenes precisely the way you need in moments.”

The brand new video editor software is accessible through the ‘Create a Video’ menu in TikTok Adverts Supervisor, or from the Advert Creation menu when organising a marketing campaign.

TikTok video editor

To get began, you first select the video content material that you just need to edit – both from content material you’ve got already uploaded to TikTok or your current belongings in your PC. You then drag the related video into the playback show to begin enhancing.

TikTok video editor

Throughout the editor, you’ll be able to add music (both by importing your individual or selecting from a library of copyrighted music) and overlay textual content to your clip.

TikTok video editor

As you’ll be able to see, there is a vary of favor and font choices, which you’ll be able to simply add to your uploaded clip.

You can even insert transitions between frames, and add visible results, like sparkling-type overlays and blur instruments. You can even take away objects out of your video clip, and cut up and alter the quantity of your audio tracks.

And importantly, you’ll be able to crop your video to measurement:

“Don’t be concerned in case your belongings do not match – you’ll be able to simply alter them to 9:16, 1:1 or 16:9 facet ratio utilizing the cropping software. You can even choose the facet ratio of the ultimate output from the dropdown beneath the preview display.”

Primarily, it is a simple method to edit your clips for TikTok particularly, which might open up new methods to create TikTok-specific video content material.

Which is vital – in keeping with TikTok:

TikTok has modified , not solely by offering intuitive in-app capturing and enhancing instruments – the place anybody can produce a TikTok simply within the second, with only a few faucets – but additionally via the distinctive tradition spawned by our group, the place no-frills authenticity is prized over perfection”

As such, aligning your video promotions to TikTok particularly is the easiest way to generate response within the app.

TikTok’s video editor additionally has a useful ‘Masking’ software, which lets you overlay the title and UI controls in your clip, so you’ll be able to see what it is going to truly appear like within the app.

TikTok video editor

That may be certain that you do not find yourself inserting parts behind these buttons and textual content, decreasing responsiveness.

It is a handsome software, which might make it a lot simpler to formulate your TikTok content material strategy.

You may entry the brand new Video Editor in TikTok Adverts Supervisor, whereas TikTok has additionally offered a complete overview of the brand new software here.



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