Marketing
Monday April 5, 2021 By David Quintanilla
TikTok Launches New Support Resources as Part of Sexual Assault Awareness Month


TikTok has announced a brand new set of help assets as a part of Sexual Assault Consciousness Month, which is a vital initiative for the app, given its attain to youthful, extra socially lively audiences.

TikTok Sexual Assault Awareness Month

As you may see in these photos, TikTok has partnered with RAINN (Rape, Abuse & Incest Nationwide Community) in creating a brand new assortment of instructional content material, which shall be highlighted all through the month on the Uncover web page within the app.

As defined by TikTok:

“Sexual Assault Consciousness Month is a time to acknowledge the essential conversations taking place on our platform about sexual violence, restoration, and advocacy. We have been working with consultants to enhance our understanding of sexual assault and trauma and the best way to foster a secure and supportive house for survivors. Now, we’re rolling out new assets we developed with steerage from consultants. Our objective is to make entry to help available to anybody in want and educate the broader group on this essential concern.”

The brand new guides present recommendation and data on sexual assault, and hyperlinks to the Nationwide Sexual Assault Hotline for these needing extra assist.

Along with this, TikTok’s additionally trying so as to add extra help instruments within the coming months, to be able to assist customers higher perceive, and tackle considerations and points.

As famous, given the youthful skew of TikTok’s viewers, this is a vital initiative, whereas the app has additionally come underneath scrutiny over its depiction of younger ladies, specifically, and the content material it showcases inside its suggestions.

Again in October, TikTok was temporarily banned in Pakistan over ‘immoral and indecent’ content material, whereas the app has additionally been banned in other regions on account of pornographic and inappropriate’ video clips. TikTok is working to enhance its methods on this respect, and has made advances based mostly on variable native guidelines, however given this focus, it is crucial for the app to supply associated help, the place doable, and to look to coach and inform its person group.

Given TikTok’s attain, this might additionally play an essential function in normalizing such habits, and educating younger individuals extra broadly. If TikTok can present the instruments and assets required to assist customers higher perceive their help choices, and the definitions round such, that would have a major influence.

As such, this is a vital new initiative from TikTok, not only for this month, however shifting ahead.



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