Marketing
Tuesday March 30, 2021 By David Quintanilla
TikTok Launches New ‘Playlists’ Feature to Group Clips into Themed Collections


This might be a good way to spice up engagement together with your content material on TikTok.

Late final week, TikTok started rolling out a new ‘Playlists’ feature with chosen creators, which allows customers to group their TikTok clips into themed collections.

TikTok playlists example

As you may see on this instance from TikTok influencer Jera Foster-Fell (shared by social media skilled Matt Navarra), the brand new choice lets you create devoted collections of video clips, which you’ll title as you want (as much as 15 characters), which are then displayed in your peofile.

Foster-Fell additionally posted this instance of how one can create a playlist:

The method is pretty easy – you faucet on the ‘Type movies into playlists’ immediate above the video show in your profile, title your playlist, then choose the movies you need to add to it. As soon as saved, that playlist is then made accessible in your profile for guests to take a look at.

In response to additional data posted by app researcher Alessandro PaluzziPlaylists will ultimately be made accessible on all Creator and Enterprise accounts, with the content material limitations being that you will solely be capable to add public movies to a listing, and every particular person clip will solely be eligible to be added to 1 playlist at a time.

The choice might be a good way to create longer, thematic TikTok content material, and increase engagement together with your clips.

For manufacturers, that would provide the alternative to publish product tutorials or explainers, for instance, which run in sequence based mostly on how individuals usually want them, whereas for normal creators, it may present extra impetus to create episodic content material, with every clip carrying over to the following, ideally retaining individuals round for longer and constructing stronger viewers connection.

There is a vary of the way it might be used, with a sequential or cliffhanger-style strategy doubtlessly serving to to maintain your viewers coming again for extra, growing engagement, and attain, consequently.

However the characteristic is just not accessible to all Enterprise and Creator profiles simply but. We have requested TikTok for an replace on its availability, and the way the rollout will progress, however we’ve not heard again from them on the time of publication. 

Nevertheless it’ll undoubtedly be one thing to think about, and a brand new component to construct into your platform strategy.

We’ll replace this publish with extra data because it involves us.

UPDATE (3/29): TikTok has confirmed that Playlists is presently being examined with enterprise and creator accounts, with a view to the choice being rolled out to extra customers within the close to future.





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