Marketing
Thursday March 18, 2021 By David Quintanilla
TikTok is Reportedly Looking to Add a Group Chat Feature Later This Year


Whereas Fb works to replicate TikTok’s functions, with a view to slowing the app’s rapid growth, TikTok can be trying to return fireplace, with reviews that the brief video platform is working to add a new group chat option at some stage this yr.

As reported by Reuters:

“Video-sharing platform TikTok could launch a gaggle messaging function this yr, folks with information of the discussions advised Reuters. […] Group messaging is a part of proprietor ByteDance’s plan to develop TikTok into extra of a “social interactions app”, one of many sources mentioned.”

That, mixed with TikTok’s recognition amongst youthful customers, may make TikTok a a lot greater challenger for Fb, with many Instagram-based discussion groups more likely to migrate over to TikTok as an alternative.

The capability to share TikTok clips inside that chat possibility would additional increase its potential utilization, and will assist TikTok construct on its already high engagement levels

As additional famous by Reuters, group chat is already a function within the Chinese language model of TikTok, referred to as ‘Douyin’, so it isn’t overly stunning to see the identical being probably replicated in TikTok.

Douyin

Douyin serves a variety of functions for its 600 million Chinese users, together with eCommerce and communications, together with the acquainted TikTok options. That provides TikTok a developmental benefit over different early-stage apps, as a result of whereas options like group chat can be new to customers exterior of China, TikTok’s platform for such has primarily already been tried and examined – and the identical goes for brand spanking new AR instruments, video enhancing options, and so on.

Douyin added group chat back in 2019, whereas it additionally added a video chat possibility last year.  

If TikTok can get these options proper, it may nicely pose an actual problem to Fb’s dominance, notably because of its maintain on youthful person teams. If TikTok can turn out to be the app of selection for such interactions, that may put it in good stead to construct on that recognition transferring ahead, with Fb and Insta doubtlessly shedding floor in-step.

There’s nonetheless a protracted approach to go on this, and it will take greater than only a chat choice to safe TikTok’s path to success. However the indicators are optimistic – and if it will possibly set up clearer pathways to share income with creators, that can be one other key step in constructing to the subsequent stage for the app.

We’ll preserve you up to date on any progress. 



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