Regardless of user safety concerns, and ongoing international tensions which may result in growth impacts for the Chinese language-owned app, TikTok stays vastly in style, as soon as once more main the worldwide obtain charts on each iOS and Android in Might, in accordance with the most recent information from Sensor Tower.
The app has held the highest spot on the obtain charts for months, and continues to develop, regardless of various regulatory issues and the rise of other instruments and choices.
As defined by Sensor Tower:
“TikTok was essentially the most downloaded non-gaming app worldwide for Might 2021 with greater than 80 million installs. The international locations with the biggest variety of TikTok installs had been from Brazil at 16%, adopted by Douyin in China at 12%.”
So it isn’t TikTok in isolation included in these stats, with the Chinese language model ‘Douyin’ additionally factored in. However nonetheless, the app’s sustained progress is spectacular, and underlines the rising relevance of the platform for youthful customers specifically.
Even if you happen to do not prefer it, otherwise you simply do not get why it is so in style, it’s essential be paying consideration, and contemplating its potential worth in your advertising plan.
But even so, TikTok nonetheless faces numerous potential progress challenges, with the European Fee lately giving TikTok a month to reply claims that it is a hazard to minors, and Italian authorities forcing the corporate to remove more than 500,000 accounts as a result of issues about minors utilizing the app.
And that is earlier than you take into account the continued issues round information surveillance, and TikTok’s potential linkage to the Chinese language Authorities, with the app lately including new biometric data collection into its Phrases of Service, which might be set to spark new alarm bells amongst some regulatory teams. The US has additionally implemented new restrictions on Chinese language-owned corporations over the potential use of surveillance expertise exterior of China, and it stays potential that TikTok may finally be caught up on this push.
In different phrases, regardless of TikTok’s reputation, it may nonetheless face bans or restrictions in some areas, with numerous investigations nonetheless analyzing the potential safety dangers of the app.
However proper now, it stays an necessary platform, and one that each one manufacturers ought to as a minimum make themselves conscious of, and monitor because it continues so as to add extra enterprise instruments.
In wanting on the different apps listed, Fb nonetheless dominates the general chart, with 4 of the highest 10 apps in all classes, and there is been little motion, total, since Sensor Tower’s last update. As such, it is TikTok that is still the story to observe, and with the app projected to achieve a billion customers someday this yr, it is positively price paying extra consideration to the app.
You’ll be able to take a look at Sensor Tower’s newest obtain charts here.
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