Marketing
Wednesday April 7, 2021 By David Quintanilla
TikTok Announces New Partnership with IPG Mediabrands, Expanding Brand Opportunities


TikTok has announced a brand new partnership with IPG Mediabrands, which can see the 2 entities create a collection of latest applications to attach IPG’s slate of manufacturers to expanded promotional alternatives on the quick video platform.

TikTok x Mediabrands

As defined by TikTok

“At this time, IPG Mediabrands and TikTok are becoming a member of forces to spearhead a first-of-its-kind creator and content material accelerator initiative designed to drive manufacturers to the middle of tradition. IPG Mediabrands and TikTok will co-create a collection of customized applications for IPG Mediabrands’ purchasers, serving to them construct an genuine presence on TikTok by tapping into the platform’s group of creators.”

The partnership will facilitate connection and coaching to Mediabrands’ 13,000 media and advertising and marketing specialists in over 130 international locations, which can see TikTok’s advert choices given extra publicity and focus amongst media shopping for consultants.

Amongst varied experiments, Mediabrands and TikTok will create a ‘bespoke Creator Collective’, which can deliver collectively a gaggle of numerous creators who will present hands-on TikTok steering to Mediabrands’ purchasers.

TikTok may also maintain common “Creator Camps,” the place TikTok creators will present Mediabrands purchasers with strategic counsel and suggestions on their upcoming on-platform campaigns.

Primarily, the partnership will assist TikTok increase its advert enterprise by showcasing its varied choices to Mediabrands’ slate of purchasers, whereas it is going to additionally allow TikTok to offer extra industrial alternatives to creators by connecting them with related manufacturers to help with their campaigns.

That is an necessary aspect of focus for TikTok, as a result of whereas it continues to grow, and develop into a real rival within the social media area, TikTok nonetheless would not provide the identical earnings potential that YouTube or Fb can present.

If TikTok can facilitate extra industrial alternatives, that may assist it make sure that its high creators receives a commission for his or her on-platform efforts, protecting them round, whereas additionally constructing its personal enterprise potential. 

As such, that is one other necessary step for the app.

Snapchat not too long ago introduced a similar deal with Gannett, which can see its app showcased to Gannett’s portfolio of manufacturers for promotion.



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