Marketing
Thursday February 18, 2021 By David Quintanilla
TikTok Announces New Live-Stream Partnership with UFC


This looks as if a considerably uncomfortable partnership announcement, particularly given newer investigations into TikTok in Europe.

However then once more, it additionally is sensible on some stage too – at the moment, TikTok has announced a brand new partnership with UFC which can see the sports activities broadcaster publish a spread of unique content material inside the app.

As defined by TikTok:

“As we speak we’re excited to announce a multi-year partnership with UFC, the world’s premier blended martial arts group, to ship unique live-stream content material for UFC followers on TikTok around the globe. The weekly live-streams will function pre-and post-fight entry, behind-the-scenes footage and engagement with UFC athletes, and different unique content material executions for TikTok.”

That can like deliver much more UFC followers to the app, whereas the UFC TikTok account already has over 6.3 million followers, making it the third most-followed sports activities league on the platform.

UFC TikTok

Given the game’s recognition amongst TikTok’s viewers, the partnership does make sense – however as famous, rising the quantity of violent content material on the platform additionally looks as if poor timing, given the app’s newer investigations in Italy.

Final month, Italian authorities temporarily blocked access to TikTok for customers whose age couldn’t be confirmed definitively, following claims {that a} 10 year-old lady had died after collaborating in a “blackout problem” within the app. The problem sees customers choking themselves of their clips.

The European Fee can be investigating further claims that TikTok exposes younger customers to inappropriate content material – and inside this setting, including much more footage of individuals beating the heck out of one another looks as if not the perfect timing, as a minimum.

However UFC can be a professional sport, with tens of millions of followers around the globe, and the partnership will add extra distinctive, fashionable content material to the platform. It simply has a option to go in guaranteeing youthful audiences are restricted from such – however for entrepreneurs who want to attain the UFC crowd, this might undoubtedly be worthy of notice.  

The brand new UFC and TikTok partnership will start this week with content material created round UFC Struggle Evening: Blaydes vs Lewis on Saturday, February twentieth.



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