Marketing
Wednesday June 2, 2021 By David Quintanilla
TikTok Announces New Initiatives for Pride Month, Including Creative Tools for Clips


June is Delight Month, and TikTok has announced a spread of recent initiatives and instruments to assist customers participate in celebrating the LGBTQ+ group, and selling creators throughout the app.

First off, TikTok has launched a brand new push behind the hashtag #ForYourPride to encourage group participation within the occasion.

It is attention-grabbing, on this context, that TikTok has intently related the marketing campaign with the favored #FYP hashtag, which nearly each TikTok consumer provides to their uploads within the hopes of gaining extra publicity within the app. Which TikTok has stated doesn’t have any impact on its algorithms or process, so there is no actual level in including the #FYP or #ForYou hashtags anyway. Perhaps this can be a solution to redirect customers away from making use of these tags, and highlighting the opposite, extra related markers they might add to their captions.

By way of inventive instruments, TikTok has added 9 new colourful results in your clips, “together with Rainbow Hair, Rainbow Curtain, Rainbow Path, Delight Lighting, Delight Time Warp, Delight Rainbow Cheeks, Delight 3D Lashes, Delight Glittery, and Delight Flag Sky AR”.

TikTok Pride Month

In different phrases, there’s going to be loads of rainbows in your TikTok feed over the subsequent month. How you’re feeling about that can come down to non-public perspective.

TikTok has additionally introduced the individuals in its second annual LGBTQ+ TikTok Trailblazers initiative, which seems to spotlight creators making a constructive impression on the platform.

TikTok Pride Month

TikTok will spotlight work from these customers all through the month, with function spots by itself profiles and on the Uncover web page.

TikTok will even host a spread of musical performances and community-building occasions through TikTok LIVE, together with performances from Charlie XCX, BennyDrama and Gia Woods. It is also working the first-ever international TikTok Delight March, “a TikTok LIVE Lineup fundraising occasion spanning 12 hours throughout 24 completely different applications hosted by international locations across the globe”.

Main occasions like these may assist to spice up curiosity in TikTok Dwell extra broadly, which can also be regularly morphing into an eCommerce vehicle within the app.

And eventually, TikTok can also be donating $500K to organizations that help the LGTBQ+ group.

Delight Month is a crucial initiative in serving to to boost consciousness of the LGTBQ+ group, and facilitate higher understanding of different existence, and broader acceptance of the identical. And with TikTok now turning into a extra vital aspect of the social media panorama, it can also play an vital position in amplifying these messages, and facilitating connection throughout the app. 



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