This may very well be useful – TikTok has added a new, automated response option for messages to enterprise accounts, which may make it simpler to handle frequent queries and/or present related data.
As you’ll be able to see on this instance, shared by social media skilled Matt Navarra, now, in your Enterprise Suite instruments (for TikTok enterprise accounts), you’ll be able to go to ‘Message settings’ and create both a welcome message for when folks DM what you are promoting, or an auto-reply, primarily based on the key phrases of your selecting.
The easy set-up course of lets you enter in related key phrases in a message that may set off your automated response – so if folks frequently ask, for instance, what hours what you are promoting is open, the key phrase ‘hours’ would doubtless be a reasonably secure catch-all for such, and you could possibly present that data with no need to manually intervene.
Used properly, automated messages may also help preserve connection, and supply fast response – however they do should be approached with warning, with the intention to present the optimum consumer expertise.
They is also misused – which is why TikTok has additionally carried out a course of which requires all automated response messages to be reviewed by the TikTok moderation team earlier than going stay.
It will take some thought to get it proper, but when the most typical queries, and you may establish the key phrases for such, it may very well be very useful, whereas a welcome message may assist folks really feel like your model is responsive and extra energetic on the channel.
And with extra companies seeking to faucet into the growth of TikTok, there’ll little question be vital curiosity. The brand new settings are being rolled out to enterprise accounts, so you could have them now, or chances are you’ll get them shortly.
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