Impressed by a foul expertise with contaminated water on a visit in Nepal, Brewgooder was based to generate social good as its major driver, with each can of beer offered funding 100 instances the amount in clear water tasks.
5 years on, nonetheless, the B Corp brewery has outgrown the identical visible and model id that’s taken them from its humble, crowdsourced beginnings to a rising model set for growth in its mission to do good.
Beverage model specialists Thirst have been enlisted to assist Brewgooder develop a brand new model technique and packaging extra reflective of its expanded mission. Impressed by the brewery’s robust ethos deeply rooted in constructive change and bettering lives, Brewgood is given heat and hope with the model’s orange, giving carry and vibrance when paired with white. Changing the extra ornate script wordmark is a cleaner kind that also retains affability in a extra dressed-up approach. Likewise, illustrations get changed with stable swaths of coloration accentuated by undulating ribbons evocative of Brewgood’s clear water mission. The brand new strategy offers a canvas simply used with the everlasting lineup along with seasonal and collaboration beers.
“Working with Thirst has been some of the essential steps in realizing the potential of the Brewgooder model,” mentioned Alan Mahon, founding father of Brewgooder, in an announcement of the rebranding. “They gave us scalable simplicity and a good looking confidence in who and what we’re as a model.”
“Brewgooder brew nice beer, however what units them aside is their extremely highly effective objective that we wished to rejoice by design,” mentioned Matt Burns, Thirst artistic director and co-founder, in the identical press launch. “Whereas retaining cues of refreshment and style by coloration and ease, we transcended the class and stripped away any anticipated craft beer language, visually positioning Brewgooder as a beacon of positivity and progress.”
Brewgood’s new model id exudes confidence with personability whereas making clear the model is purpose-driven. Whereas the brewer’s objective has remained the identical in spirit, Brewgood’s new branding is much less bootstrapped and complex in execution.
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