Branding
Friday March 5, 2021 By David Quintanilla
There Is No U In Dairy-Free, But There’s A U In MU | Dieline


Studio Unbound launched an Irish Cream Liqueur firstly of 2021. As an ode to conventional dairy milk, in addition to the wealthy historical past of Irish Cream, they got down to create a brand new and refreshing search for an in any other case centuries-old, after-dinner beverage. The incorporation of the Irish knot on the neck of the bottle pays tribute to the origin of the liqueur, whereas a playful cow-shaped icon stands because the MU brand. The spelling of ‘moo’ with a ‘u’ offers a smooth and fashionable take.


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Studio Unbound is entering into 2021 with a bang, unveiling their newest idea: MU, a brand new and subversive Irish Cream Liqueur. The yr 2020 required actual improvisation and, in true vagabond model, Studio Unbound rose to the problem. They at all times have an ear to the bottom, staying updated with our ever-changing world. With a surge in incentives for plant-based milk, and it quick turning into the brand new ‘norm’, dairy milk producers are actually having to concentrate on delivering a premium product. 

Editorial photograph

Dairy milk consumption is not an on a regular basis occasion however is as an alternative reserved as a deal with and thought to be one thing of a luxurious. With this new shift in perspective, Studio Unbound has used the chance to take one thing conventional, corresponding to Cream Liqueur and switch it on its head, bringing one thing new to the forefront.

Editorial photograph

Studio Unbound set themselves the duty to problem the notion of Irish Cream Liqueur as being an outdated and retro alternative of drink. Their strategy is a stripped-back look to showcase the purity of the product, this additionally offers it a extra modern really feel in comparison with the market. Though minimal, the design particulars of the bottle are boldly intentional and true to the character of the product. On first impression, you see the bottle is formed like a milk churn and upon nearer inspection, the neck displays an Irish knot. This can be a nod to the product’s heritage and emphasis on the creaminess.

Editorial photograph

The emblem itself is embossed within the centre, leaving detrimental house between the letters, the place, in the event you look fastidiously, you discover a refined, but subtle imprint of the cow’s head. When you see it, there’s no lacking it.

Editorial photograph
Editorial photograph
Editorial photograph



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