Branding
Friday April 23, 2021 By David Quintanilla
The Treasure of Zbojniks Has Been Discovered | Dieline


I’ve all the time loathed cocktail snobs. Consuming a particular model or a specific drink does not make you a extra enticing individual. It does not carry you the next social standing or extra class. So I assumed. Then I noticed the packaging for Zbojnicka by Amoth Studio, and I modified my thoughts.

The design is intricate, distinctive, and completely conveys Slovak tradition and traditions. The gilded label, in collaboration with the flowery illustrations, is wealthy with character. Then, think about the field that the bottles come packaged in, and we’re speaking true craftsmanship. Each finite element is thorough and exquisite, and in case you’re a snob whenever you’re consuming Zbojnicka I’ll excuse your habits and perhaps even be part of you.


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The duty was to create a label for the brand new line of Slovak fruit distillates “Zbojnicka”. The design needed to elevate the distinctive and pronounced character and temper of the model, and convey Slovak tradition and traditions.

To differentiate the brand new product from its opponents and ignite the curiosity of the shoppers, we determined to create a narrative across the identify of the model – “Zbojnícka”, which suggests “belonging to a Zbojník”.

“Zbojníks” was the identify given to robbers, who participated in standard insurgencies towards serfdom and the tyranny of rich landowners. These proud and freedom-loving folks heroes are, in a manner, the Slovak Robin Hoods of the Center Ages. Tales have it that Zbojníks had been lively within the area of the Slovak mountain vary Mala Fatra and that the slopes of the mountains are strewn with their secret paths. Folks believed that Zbojníks have hidden quite a few treasures on Velký Rozsutec mountain (probably the most lovely and well-known mountain within the area). Many got down to seek for these treasures, however nobody was capable of finding them.

Historically, it’s assumed that Zbojníks had been hiding the gold stolen from the feudal lords within the mountains. However what else might be priceless for the mighty robbers? An excellent drink, after all, which is commonly valued greater than any gold.

This concept turned a place to begin for our label creation. Zbojnícka distillates are the true treasure of Zbojníks. Every ingredient of the label has its significance and tells distinctive tales from Slovak folklore.

We selected matte crème paper with a smooth texture, to evoke the texture of a pure and home-made product. The engraving-stylized illustrations create an impression of being transported into the previous. Crossed shepherd’s axes, which had been utilized by Zbojníks, and a protect, adorned with the ornaments conventional for the Mala Fatra area are positioned within the middle of the label. Collectively, they symbolize traits attribute of Zbojníks – their warlike nature, readiness to combat and defend their treasures. The highest a part of the label is dominated by the engraving illustration of the well-known Velký Rozsutec mountain, which, in line with the legends, hides many treasures. This mix of Slovak ornaments from completely different areas enhances the picture of a really native, conventional product.

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Editorial photograph



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