Branding
Wednesday March 31, 2021 By David Quintanilla
The Space Creative Transforms Dairy-Free Ice Cream Brand, Cecily’s | Dieline


The House Inventive has rebranded the dairy-free model, Coconuts Natural, to Cecily’s. With vivid colours and a coastal landscape-inspired carton, this dairy-free ice cream has me prepared for heat summer season nights, a do-it-yourself sundae in hand, and the sound of the ocean’s waves lapping within the background. Ah, to be refreshed. Cecily’s new packaging actually is considered one of a sort and stands out on a shelf of dairy-free ice lotions. This model is able to take the market in stride between the vivid pinks, greens, and blues and the daring brand lockup.


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Cornish dairy-free ice cream model Coconuts Natural has been relaunched as Cecily’s with the assistance of South West branding company The House Inventive. The rebrand marks an vital step within the model’s journey as distribution ramps up and the marketplace for vegan ice cream grows exponentially.

Entrepreneur Cecily Mills began the enterprise again in 2015 and through a memorable look on Dragons’ Den she wowed the panel together with her ice cream and secured gives of funding from two of the Dragons. Distribution had already gained traction with listings in Tesco and M&S and, in consequence, she determined to not take the funding. In 2020, Cecily determined it was time to reinvigorate the model.

She selected to work with The House Inventive, recognized for his or her standout designs for quite a lot of pure manufacturers corresponding to Pukka, Pulsin and Religion in Nature. They’ve given the model an entire overhaul together with a reputation change from Coconuts Natural to Cecily’s.

“Our newest rebrand was all the time going to be an important” says Cecily. “I used to be lastly placing my title on the packs and it was going to be so vital that the packs by some means represented me in addition to what we have been attempting to do from a model standpoint.”

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“The House Inventive has been wonderful the entire time. Their preliminary concepts just about blew our minds and we have been so excited from then on to see the place we have been going to take issues.”

David Thomson, Inventive Director at The House Inventive says that Cecily was eager to painting the up to date facet of Cornwall – extra surf than sandcastles. “Cornwall has a vibrant inventive scene in addition to a few of the most rugged and exquisite coastlines on the earth. It’s a haven for lovers of wholesome residing, contemporary air and the good outdoor. We’ve portrayed this sense with evocative illustrations of the wild Atlantic shoreline.”

The brand new Cecily’s brand is a daring lockup that communicates the coconut origins of the ice cream in addition to the coastal location of the corporate’s dwelling. The colorful illustrations painting the solar setting within the west over rugged cliffs and sweeping seashores. The colors change per flavour, however the illustration stays fixed to create interesting and efficient model standout and model blocking each on-line and inside the freezer aisle.

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Cecily’s funding within the rebrand is already beginning to pay dividends. Cecily feedback “To say we’re proud of the packs is absolutely an understatement. We’ve had our greatest week ever on Ocado within the week that we launched the brand new look. All this has been achieved by The House working remotely over a yr during which there have been three lockdowns. But they’ve nonetheless managed to get to the guts of what we needed to characterize on the packs. It has been an excellent course of thus far, and we’re wanting ahead to creating the design as we deliver out extra flavours!”

Cecily’s Dairy-Free Ice Cream is at present out there to buy direct or from Ocado & M&S.

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