Branding
Friday April 16, 2021 By David Quintanilla
The Redesign Of Rudo And Tecnico Tequila Labels Is Exquisite | Dieline


The idea for Tequilas Rudo and Tecnico, designed by Anton Burmistrov, comes from Lucha Libre’s, a sort {of professional} wrestling in Mexico. The packaging highlights the roots and high quality of tequila and furthers the reference to the client base. The intricate particulars of the design create a mesmerizing and beautiful sample that any demographic will love. Every label’s colours change relying on the tequila model, however the tones stay earthy with fixed pops of gold all through every. Tequilas Rudo and Tecnico’s packaging is executed exceptionally properly by means of the illustrations, colours, and font decisions.


Editorial photograph

Tequilas Rudo and Tecnico are impressed by Lucha Libre, an especially common Mexican model {of professional} wrestling, and its wealthy cultural custom. All Lucha matches are based mostly on the everlasting battle between forces of excellent and evil, represented by two teams of wrestlers: Tecnicos, noble fighters and heroes, and the well-known villains of the game, brawlers and rule-breakers, Rudos.

The essence of Lucha is in its cool, edgy and mysterious model, so I selected the Lucha masks to be the primary visible anchor, surrounded by the weather that underscore the fascinating cultural custom. The label highlights the artisanal roots and premium high quality of the tequila, and helps connecting with a bigger buyer base, by means of the brand new packaging design.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



Source link