Branding
Thursday May 27, 2021 By David Quintanilla
The Prescription Paper Pill Bottle Takes Aim at the Plastic Waste in Your Medicine Cabinet | Dieline


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Final 12 months, greater than 4 billion prescriptions have been filled in america, with two-thirds of People requiring some type of prescription medicine. Usually, these medicines are available tablet kind, and people teensy tablets get packaged into cylindrical-shaped plastic bottles. 

Sadly, these bottles and their child-proof caps are as a rule unrecyclable. Not like bulk grains, cleaning soap, or cappuccinos, one can’t merely deliver again the identical bottle to the pharmacist to refill for security and hygienic causes. Furthermore, as a product, sufferers involved with the surroundings can’t simply resolve to forego life-saving drugs to scale back their contribution to the world’s plastic air pollution.

It’s additionally essential that these amber bottles defend the tablets inside, as the patron depends on them for well being causes, and plenty of medicines are costly and in restricted provide. Many bottles reside inside bogs, the place glass isn’t an possibility and situations are sometimes humid. With so many prescriptions getting stuffed, the price of packaging is a priority, after all. And did we even point out child-resistance requirements?

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Given the distinctive specs for prescription bottles, plastic has endured because the go-to materials. It’s sturdy sufficient, light-weight, and may get molded to fulfill child-resistant necessities, along with being air and watertight, at a low value. It might appear that plastic tablet bottles don’t have any sustainable different. However like so many inventions, inspiration from real-life would set studio Saatchi & Saatchi Wellness on a two-year path in direction of creating the Prescription Paper Pill Bottle, the 2021 Dieline Plastic-Free Award winner.

“I awakened early one morning, and I take some medicine day-after-day,” remembers Scott Coltrane, artistic director at Saatchi & Saatchi Wellness. “I had not had espresso, so I knocked a complete row of empty amber plastic bottles everywhere in the flooring. As a result of I did not have my espresso but, I could not take care of that. So I simply left them on the ground and acquired my espresso.”

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The studio was engaged on a couple of tasks on the time, and he noticed that Carlsberg had simply come out with a paper beer bottle, and he considered all of his tablet bottles falling to the ground. “On the time, I assumed, properly, these bottles that simply fell on the ground are plastic,” says Coltrane. “I’m wondering in the event that they’ve ever created a prescription paper tablet bottle. I searched it out and fairly rapidly could not discover something. I simply put the thought down instantly after which introduced it to work and requested folks what they considered it.”

Along with being manufactured from paper, the paper tablet bottle would even have to guard its contents, meet regulatory necessities, and be compostable. The bottle folds collectively, negating the necessity for glue, and doesn’t require poisonous inks or dyes. In partnership with Tikkun Olam Makers, a world motion of makers and innovators, the ultimate design is obtainable freely and open-sourced, so any pharmacy or producer can use it.

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To fulfill child-proof necessities without having a mechanism manufactured from plastic—and holding the complete bottle compostable and biodegradable—small hooks get integrated into the design that locks the cap in place and prevents youngsters from opening it. Shockingly, it’s additionally water resistant, with the identical pure beeswax Brooklyn hipsters use to sculpt and form their beards. A time-honored sealant, beeswax doesn’t alter the biodegradability or compostability of the bottle.

Designing a alternative for the standard plastic tablet bottle initially lead Saatchi & Saatchi to recreate the cylindrical kind with fiber. Finally, nonetheless, the crew got here to understand there’s no essential motive for tablets to come back in a cylinder, main them to a extra sensible and efficient remaining consequence. “We went by way of a bunch of various designs making an attempt to determine what the fitting one that might really work can be,” says Jeremy Scharlack, designer at Saatchi & Saatchi Wellness. “We tried to do a molded paper, which is form of like an egg carton, nevertheless it simply did not kind appropriately.” 

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“We have been going to make use of paper pulp, and we experimented with that a couple of instances, nevertheless it got here out as a blob,” Coltraine added. “You could not get arduous strains with the design. And it was an enormous glob that form of set, nevertheless it wasn’t uniform sufficient. And it was an enormous laughing level as a result of it was such an unlimited failure.”

“There was some studying across the precise form of the bottle, we tried to make it nearly as near the cylindrical plastic prescription tablet bottle as we may, and that basically wasn’t as straightforward to do as what we ended up with, which is a extra hard-edge, sq. bottle,” provides Kathy Delaney, chief artistic officer at Saatchi & Saatchi Wellness. “However we nonetheless tried to maintain the proportions the identical as what folks have been used to as a result of we did not need the bottle to be compromised in any manner— even from a how-it-feels-in-your-hand perspective. And the form is one you are used to placing into your cupboard.”

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Saatchi & Saatchi Wellness’ paper tablet bottle fills a necessity for a sustainable different to plastic bottles generally used within the US. Nevertheless, drugs will get packaged and distributed in another way in different elements of the world, such because the UK and Europe, the place pharmacists distribute medicine boxed and set in blister packs. The crew nonetheless sees a possibility to make tablet packaging sustainable, as properly different pill-like merchandise, like mints and even hashish.

“Let’s do the primary paper prescription blister pack and determine how to do this,” says Delaney. “Individuals are mentioning issues like tic-tacs and stuff like that. However I believe the following pure factor that’s a lot nearer [in adoption] can be hashish. I believe that viewers is prepared.”

Response to the Prescription Paper Capsule Bottle has been overwhelmingly constructive, because it supplies an answer to a single-use plastic package deal that till now has had few options. It marvels and advantages from its simplicity, sustainability, and accessibility, due to its open-source license. 

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“As any individual who takes medicine on a daily schedule, the plastic waste created by medicine might be so irritating and overwhelming. That is an creative resolution that brings sustainable, paper-based tablet bottles to the forefront. With an open-source mannequin, I can’t wait to see this change prescription tablet bottles the world over,” mentioned Andrew Gibbs, Dieline, founder and companion.

“Think about a world the place we now not had the dichotomy of healthcare contributing to the huge plastic disaster. This new innovation, utilizing paper in such a intelligent manner, is ready to make that dream attainable,” says Sian Sutherland, co-founder of A Plastic Planet mentioned. “Billions and billions of indestructible ceaselessly plastic tablet bottles are now not obligatory. The kid-safety closure is genius.” 

“We hope this simplicity and pure creativity of this packaging idea units a excessive bar that many will now attain for.”



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