There’s luxurious, after which there’s hashish luxurious. The 2 are related, however the distinction lies inside the next sense of goal for those who catch my drift. Based by Jay-Z in partnership with Caliva and designed by Ammunition, Monogram is a luxurious hashish firm whose packaging exists to be universally revered by way of its industrial and modern all-black design. The minimal palette mixed with the structural logotype creates an essence of pure confidence. Monogram’s positioned for everybody, from the connoisseur to the mainstream, due to the eye to element, editorial eye, and unmistakable dedication to the model.
Based by Shawn “Jay-Z” Carter in partnership with Caliva, Monogram exists to supply luxurious hashish experiences outlined by dignity, care and consistency. Along with the core product enterprise, the group acts on social justice points surrounding legalization, pushing for equitable financial alternative within the hashish trade. We labored alongside Monogram’s founders to design and ship the model’s technique, identification, product portfolio, messages and picture.
Taking inspiration from the founders’ private histories and aspirations for creating each product excellence and social activism, our staff started the method of reworking the enterprise idea right into a tangible actuality by uncovering and articulating Monogram’s deeply held beliefs and better sense of goal. In consequence, commitments to enabling dignity and crafting “merchandise that may be universally revered; from the connoisseur to the mainstream, from excessive to low.” grew to become our collective guides for inventive growth.
In response, we created a model identification system and visible method that instantly alerts a departure from the class’s stoney norms. From the fastidiously sculpted logotype to the minimal kind palette and quiet method to structure and superb art-inspired pictures, the system conveys solemn confidence, painstaking craft, daring intentions, and an excessive dedication to element. From an editorial perspective, the identification system is supposed to create an setting that elevates merchandise to the heights they deserve whereas on the similar making a container able to highlighting conversations with like-minded activists, artists, and leaders who by way of their very own work draw connections between hashish, wellbeing, justice, creativity and alternative.
When it got here to the economic and graphic design of packaging, we had been tasked with creating an uncompromising model expertise for a number of product traces and codecs, whereas on the similar time elegantly navigating regulatory, security, manufacturing and success targets. The ensuing system for flower and pre-roll product codecs combines the model identification’s black-on-black graphic method with precision-made customized jars, tubes, packs, VIP units and delivery constructions. The packaging creates a putting bodily presence for the model that’s directly substantial, understated and gift-worthy.
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