Branding
Monday May 10, 2021 By David Quintanilla
The History Of Kikkoman’s Ingenious Soy Sauce Dispenser | Dieline


In case you have been to shut your eyes and consider a curvaceous bottle holding a globally widespread darkish elixir, one you’ve seen sitting atop tables numerous occasions, what product involves thoughts? 

You considered a bottle of Coca-Cola, didn’t you? 

Nicely, you may argue that Kikkoman’s soy sauce dispenser has reached the identical degree of consciousness world wide. Lovely in kind and performance, it’s troublesome to think about consuming out at nearly any Chinese language restaurant or sushi joint with out seeing that indispensable glass bottle on the desk.

Regardless of its seemingly easy design, the trail to actuality started at a horrific and defining historic second that may encourage a younger survivor to design in response to destruction, finally boosting Japan’s delicacies worldwide. Although it might take many tries, the long-lasting bottle would come to outline Kikkoman as a model.

Editorial photograph

Kenji Ekuan was a young person when he witnessed the mass destruction wrought by the atomic bomb dropped by the US on Hiroshima. Away at naval faculty, Ekuan would return residence to search out town destroyed, his sister useless, and his father, a Buddhist priest who oversaw an area temple, with radiation sickness that may take his life a 12 months later. The loss and destruction lead Ekuan to design with a philosophy primarily based on his Buddhist religion.

“Confronted with that nothingness, I felt an excellent nostalgia for human tradition,” Ekuan advised the New York Times. “I wanted one thing to the touch, to have a look at,” he added. “Proper then, I made a decision to be a maker of issues.”

“The trail of Buddha is the trail to salvation for all dwelling issues, however I spotted that, for me, the trail to salvation lay in objects,” Ekuan wrote in a serialized memoir in 2002.

Editorial photograph
Editorial photograph

Ekuan did initially comply with in his father’s footsteps, briefly coaching for the priesthood in Kyoto. However he selected to pursue design, intending to participate in shaping the post-war Japanese tradition. Quickly after graduating from the Nationwide College of Advantageous Arts and Music in Tokyo, Ekuan based GK Industrial Design Associates in 1957. Quickly after, his workforce was tasked with creating the brand new Kikkoman bottle.

Earlier than the invention of the brand new bottle, Japanese customers would fill small and teapot-like soy sauce dispensers from heavy 1.8L glass bottles, one thing Ekuan would witness his mom doing as a baby. Not like tea kettles, the Kikkoman bottles lacked the effective management to refill the small condiment dispensers. Moreover, most of those soy sauce holders have been ceramic, with no strategy to know the way full it’s with out opening the lid and peeking inside.

Editorial photograph

The brand new tabletop bottle would must be simply refillable and easy to carry and use. The high-waisted design permits for a pure move of fluid and leads the ring and pinky fingers to relaxation in a pure place. Using uncovered glass for the physique was a easy design resolution that shortly communicated the fill degree. Plus, the mouth is broad sufficient to make refilling fast, simple, and spill-proof.

Ekuan’s new cap was his design’s most noticeable characteristic, because it solved a common downside relatable to anybody that’s poured soy sauce from conventional desk dispensers. Soy sauce has a excessive viscosity and tended to drip from standard receptacles when set down, dripping onto the desk. After three years and over 100 tries, the answer was an inverted spout. As an alternative of a downward angle, like conventional soy dispensers or teapots, Kikkoman’s new bottle has an upward spout, inflicting the drop of soy sauce to move again into the bottle.

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With its debut in 1961, the Kikkoman bottle got here at a big time for Japan. The nation, seeking to rebuild and redefine itself, had an simply exportable image of a brand new Japan. Soy sauce has been part of Japanese delicacies for hundreds of years, and the brand new bottle satisfies these happy with the nation’s heritage and custom whereas being a product of a brand new, up to date Japan. Kikkoman soy sauce and its new tabletop bottle could be an early instance of Japanese cultural exports that may show profitable, together with different delicacies traditions like sushi, artwork and media together with Godzilla, and expertise similar to Sony Walkman.

Remembered for having a monk-like presence, Ekuan would method his craft with deeply philosophical concerns. He would design to resolve issues for as many individuals as doable; his contributions aren’t luxurious resorts that soar into the sky however commuter trains utilized by hundreds day by day, logos for municipalities and comfort shops, and, in fact, the Kikkoman dispenser. If Oppenheimer’s dharma led to the destruction of Japan, Ekuan’s would result in the rebirth of a brand new Japanese tradition, financial system, and society.

Editorial photograph
Editorial photograph

Within the many years since introducing Kikkoman’s modern bottle, Kenji Ekuan would additionally design the Yamaha VMAX bike and a number of other trains, together with the 253 sequence Narita Categorical and the brand for Ministop, a sequence of worldwide comfort shops. Ekuan would additionally chair the Japan Institute of Design, function dean of Shizuoka College of Artwork and Tradition, and as a trustee of Artwork Middle Faculty of Design.

Kikkoman would develop into the leader in Asian sauces in Japan, Australia, Europe, and the US, with annual gross sales of $3.9 billion. Kikkoman utilized for a 3D object trademark of the bottle, finally granted one in 2018 by the Japanese Patent Workplace. Past a logo for the soy sauce agency, the Ekuan-designed bottle would develop into a logo of Japanese tradition and contribution to world delicacies.

Editorial photograph

Kenji Ekuan would go away in 2015, after many years of pursuing his life as a “creator” whereas making lovely design accessible to everybody. Impressed by the void dying and destruction leaves behind in its wake, Ekuan helped rebuild and redefine his nation, imbuing magnificence in on a regular basis objects similar to trains and comfort retailer indicators, each changing into important fixtures of the brand new, post-war Japan. His humblest creation, the fashionable soy sauce dispenser, can be his best masterpiece. Swish as it’s helpful, the Kikkoman bottle belongs each in MoMA and the one you love Chinese language takeout spot.



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