Branding
Wednesday April 7, 2021 By David Quintanilla
The Hangover Free ‘G&T’ From Juniperl Is A Non-Alcoholic Spirit For Health-Conscious Millennials | Dieline


Generally, the very last thing you may deal with is a hangover, and Juniperl will get, respects, and fulfills that with their booze-free Gin & Tonic. Their bottle, designed by the group at Kingdom & Sparrow, is elevated and recent with a dreamy collage panorama scene that makes my case of wanderlust even stronger. Simply because this Gin & Tonic does not embrace alcohol does not make it any much less enjoyable or refreshing than a drink that does. Juniperl is adventurous and accessible and will not make you’re feeling such as you’re lacking out on the enjoyable; the truth is, you will be the one having probably the most enjoyable within the morning.


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Juniperl founders Rebecca and Wes got here to us with a mission to launch a complicated and reasonably priced non-alcoholic various to gin. As lively, health-conscious millennials themselves, they needed to create one thing that fellow gin-lovers may take pleasure in on social events – with out the hangover the subsequent day.

To assist them stand out within the fast-growing low and no ABV spirits class we centered on speaking a way of pleasure and exercise, with a recent, feelgood model identification. We mixed lighthearted messaging and a contemporary color palette with playful collage parts depicting flavour cues and other people outdoors having fun with themselves in nature. Tactile ending elevates the premium, reinforcing the market place while holding it accessible. The result’s a recent feel and appear that’s equally at house on millennial drinkers’ Instagram feeds as it’s on their cabinets at house.

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Regardless of launching within the Covid local weather, Juniperl have already had some nice success promoting on-line – and many constructive suggestions on the branding. Watch this house for extra outcomes quickly!

“The group at Kingdom & Sparrow fully received our transient and created probably the most wonderful model for us. Their concepts have been so inventive and completely different, they usually’ve actually made our model stand out in opposition to others. We loved the entire course of and completely liked working with them!” – Rebecca, Founder & Director at Juniperl.

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