Fernando Ravera, a famend wine producer, has launched a brand new line of wine referred to as Ravera Wines. Jacomy Mayne labored to include points of Fernando’s appeal into the bottle and packaging design. In an try and personalize the wine and permit it to talk for itself, whimsical components come collectively to characterize the dichotomy of Fernando’s persona. Utilizing a mixture of photographs and illustrations, Jacomy Mayne created a easy, but daring collage for the entrance of every bottle. Selecting to make the picture of Fernando’s face black and white, works to emphasise the darkness and class of the bottles, whereas highlighting the intricate and fanatical nature of the label in an try and enchantment to their audience.
Ravera Wines is the brand new model from Fernando Ravera, an Argentine wine producer with a variety of angle. Fer has been producing wine for over 20 years, working for a wide range of well-known wineries throughout the nation, reminiscent of Navarro Correas. For this mission, he needed to purpose in the direction of one thing completely different than what he has been doing for thus a few years. He’s seeking to present his private contact within the merchandise he develops.
The problem of this mission was to design a label that represented Fernando and his persona, a really specific one. His audience is common wine shoppers, primarily based in Argentina, whose ages vary from 30 to 45 years previous. As long as they’re open to a novel twist in a extremely saturated world of wine, they’re the best demographic.
Our goal was to create a label that will go on a field of three wines, accompanied by different Fernando merchandise, as a way to obtain an revolutionary design that’s completely different from the standard proposals.
We determined to indicate two views of Fernando’s persona: his inner and exterior world. So we took a number of photographs of him on the studio. After that, we developed the thought for a collage. To take action, we mixed the units of images to type an atypical face. We selected a lovely panorama and endowed it with mystical, enjoyable conditions, animals, and characters—identical to Fernando’s persona. We mixed nature, knowledge, mysticism, and a little bit of insanity to indicate his internal world, mixing each actuality and fantasy. On this means, Fer wouldn’t want a presentation or rationalization, as a result of his wine’s labeling would communicate for itself.
The packaging consists of a Cuvee Stile paper label, printed in offset on a straight glass bottle. The lid is product of black sealing wax and has a clear lacquer over the illustration to provide it quantity. The wine field is comprised of wooden and contains three completely different wines: Malbec, Cabernet and a Crimson Mix.
Ravera Wines just isn’t your common line of wine. It offers exclusivity since there are just one,800 bottles. So if you happen to occur to run into one, you might be fortunate. You’ll know what it’s all about.
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