Monday May 31, 2021 By David Quintanilla
The 8 Best Instagram Analytics Tools (And Metrics to Track)

Any profitable technique requires 4 parts: goal-setting, implementation, evaluation and refinement. Instagram analytics deal with the evaluation portion of this equation for social entrepreneurs.

Good Instagram analytics instruments allow you to perceive how your Instagram efforts are paying off. You possibly can be taught what’s working and what’s not. Then you definitely transfer onto the refinement portion of the technique, tweaking your efforts to spice up your outcomes and improve ROI.

Let’s take a look at a few of the greatest Instagram analytics app choices, and crucial Instagram metrics you could monitor.

Instagram analytics tools

1. Instagram Insights

If you’re using an Instagram Business or Creator account, you have got entry to this built-in Instagram analytics app.

Instagram Insights audience location and age range

(When you’re nonetheless utilizing a private account, try our step-by-step instructions to switch over to an Instagram Business account now.)

This native analytics software inside the Instagram app gives insights into your account efficiency, together with attain, engagement, followers, and Instagram ads. We’ll present you precisely how one can see Instagram analytics utilizing Insights later on this put up.

Insights is a superb Instagram analytics free software, but it surely will not be one of the best Instagram analytics app for severe social entrepreneurs. For extra strong, longer-term monitoring, or to export your knowledge for a social media report, you’ll want to have a look at different Instagram analytics instruments.

2. Hootsuite Analytics

Hootsuite Analytics permits you to monitor Instagram analytics in additional element than the native Instagram Insights.

Hootsuite Analytics Instagram overview

Supply: Hootsuite

Certain, we could also be biased, however for the report, listed below are some issues that the Hootsuite Analytics dashboard can do this Instagram can’t:

  • Present you knowledge from the distant previous
  • Examine metrics over particular time intervals to get a historic perspective
  • Generate downloadable customized stories
  • Have a look at particular put up efficiency utilizing your most well-liked metrics
  • Monitor your account’s response time in customer support conversations
  • Rank Instagram feedback by sentiment (optimistic or damaging)

Study extra about Hootsuite Analytics right here:

3. Hootsuite Impact

Hootsuite Influence permits you to evaluate metrics for various social accounts facet by facet. It additionally gives detailed ROI evaluation for each natural and paid Instagram exercise, including IGTV.

Bear in mind how we stated proper up on the high that refining your technique is a key a part of utilizing analytics to enhance? Hootsuite Influence can present customized suggestions for refining your technique based mostly in your particular targets.

4. Creator Studio

That is one other native Instagram enterprise analytics software. Nonetheless, as a substitute of being constructed into the cell Instagram app, Creator Studio works in your pc.

Creator Studio provides you entry to many of the identical metrics as Instagram Insights, however just for a seven-day window.

Creator Studio interactions

Supply: Creator Studio

One neat analytics characteristic of Creator Studio is the Calendar view, the place you may see at a look precisely once you posted to Instagram.

When you’re a member of Brand Collabs Manager, you can too monitor your model collaboration metrics right here in Creator Studio. We’ve received a full weblog put up on how to use Creator Studio that walks you thru all of the methods you should utilize it along with your Instagram Enterprise or Creator account.

5. Iconosquare

Begin with Iconosquare’s Instagram audit for enterprise accounts. This Instagram analytics free software gives knowledge in your attain, engagement, likes, saves and extra. It additionally gives info on how your Instagram metrics stack up towards the common charges on the platform.

Iconosquare Instagram Audit

Supply: Iconosquare

Iconosquare additionally presents a free trial of their professional dashboard. You’ll get all the usual metrics: engagement charges, follower stats, Tales knowledge, et cetera.

6. Keyhole

Keyhole focuses on Instagram hashtag analytics and key phrase monitoring, together with all the same old Instagram metrics.

Keyhole dashboard

Supply: Keyhole

It’s helpful for monitoring promotions, branded hashtags, and Instagram contests in real-time. It’s additionally a useful gizmo to trace Instagram analytics once you work with influencers.

7. Phlanx

Phlanx presents a free, easy-to-use Instagram engagement calculator. The useful factor is you should utilize it to examine your personal account, or another person’s. Meaning you should utilize it to pre-screen potential influencers and brand ambassadors.

All it’s a must to do is kind in any Instagram deal with to see whole followers, engagement fee, and common likes and feedback per put up.

Phlanx Instagram engagement calculator

Supply: Phlanx

8. Fb Adverts Supervisor

When you’re operating paid campaigns on Instagram, Fb Adverts Supervisor is a key useful resource in your analytics toolbox. It gives efficiency and value info for all of the advertisements you place on the Fb household of merchandise, together with Instagram.

You may get efficiency info on your Instagram promotions inside Instagram Insights, however to carry out an intensive price evaluation, you’ll need to incorporate Adverts Supervisor as effectively.

Find out how to see your Instagram analytics

Right here’s the place to search out all of your Instagram metrics inside the Instagram app.

Bear in mind, you want a Enterprise or Creator profile to entry analytics. Right here’s a fast video overview:

Instagram account analytics

Let’s begin with the overview metrics on your Instagram profile.

1. Within the app, go to your profile.

2. Faucet the hamburger icon within the high proper nook.

Instagram profile hamburger icon

3. Faucet Insights


4. View your content material overview, together with accounts reached, content material interactions, whole followers and content material shared.

Recent highlights overview

Supply: Instagram

Within the high menu, you may select whether or not to view these Instagram metrics for the final 7 or final 30 days.

Instagram followers analytics

From the overview display screen, scroll all the way down to Your Viewers and click on See All. You’ll see an summary of your follower development, adopted by particulars in your viewers demographics.

You’ll discover a great deal of helpful info on this display screen, together with your viewers’s:

  • High 5 areas (metropolis or nation)
  • Age vary (total or damaged down by gender)
  • Gender
  • Most lively occasions (by hour or day)

audience demographics

Along with monitoring your follower development metrics, that is invaluable knowledge for planning when to post on Instagram in addition to guiding your content material technique.

Instagram put up analytics

From the overview analytics display screen, scroll all the way down to Content material You Shared, then click on the proper arrow subsequent to your variety of posts.

This can carry up an inventory of all of your posts, sorted by the metric you select. The default is attain, however you may select from an extended checklist of metrics, together with feedback, follows, shares, and extra.

You possibly can select timeframes from 7 days as much as 2 years, and filter by put up kind (images, movies, carousel posts, or all posts).

post analytics select post type

You can too discover the analytics for any particular person Instagram put up by clicking the View Insights hyperlink below the put up in your feed.

mountains photo view insights

Supply: Instagram

This can carry up somewhat pop-up field exhibiting the overall likes, feedback, saves, direct message shares, profile visits and attain.

total likes, comments, saves, direct message shares, profile visits and reach

Supply: Instagram

Instagram Tales analytics

From the overview analytics display screen, scroll all the way down to Content material You Shared, then click on the proper arrow subsequent to your variety of Tales.

Similar to on your posts, you may see attain, impressions, and so forth. You can too see exits, forwards, and different Tales-specific metrics. You possibly can view a time vary from 7 to 30 days.

Stories analytics

Supply: Instagram

For extra particulars, we’ve received a complete weblog put up that can assist you profit from your Instagram Stories analytics.

IGTV analytics

From the overview analytics display screen, scroll all the way down to IGTV Movies and click on the proper arrow subsequent to your variety of movies.

Once more, you may see the usual metrics like attain, likes, and feedback. You can too select to view IGTV-specific metrics like common share watched, video views, and video interactions.

You possibly can select a time interval from 7 days to 2 years.

Reels analytics

As of Might 2021, Reels analytics are included within the Attain breakdown in Instagram Insights. To entry it, faucet the proper arrow subsequent to Accounts Reached within the overview display screen.

Right here, you will note how Reels carried out in comparison with different content material varieties over the past 7 or 30 days. This part additionally features a rating of your high Reels.

Reels analytics

Supply: Instagram

To view insights particular to Reels solely, scroll all the way down to Reels within the Insights overview display screen and faucet the proper arrow subsequent to your variety of Reels. Right here, you may see all your Reels efficiency metrics in a single place.

To examine in on the efficiency of a particular Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display screen, then faucet Insights.

Reel insights and interactions

Supply: Instagram

For extra info, try our guide to using Reels Insights to make better content.

Dwell analytics

The Might 2021 Instagram replace additionally introduced Dwell analytics to Insights.

To entry Dwell Insights, go to the overview analytics display screen, scroll all the way down to Dwell and click on the proper arrow subsequent to your variety of streams. Right here, you will note metrics associated to Dwell streams: accounts reached, peak concurrent viewers, feedback and shares.

Instagram Live analytics

Supply: Instagram

Find out how to entry Instagram analytics on desktop

Navigating by analytics in your telephone is nice for fast, on-the-go monitoring of your Instagram metrics, but it surely’s not the best once you’re making an attempt to investigate your knowledge or create a social media report.

Fortuitously, you can too entry your analytics in your pc by Hootsuite Analytics and Hootsuite Influence.

1. Go to your Hootsuite dashboard, and click on the Analytics icon within the sidebar.

Hootsuite dashboard analytics

2. Choose your Instagram Overview (should you haven’t already, comply with these steps to connect your account)

Choose your date vary, evaluate your metrics, and schedule any stories you want.

Essential Instagram metrics to trace

Feeling somewhat overwhelmed? With a lot info obtainable, it may be robust to determine which knowledge actually issues on your model.

Right here, we break down which Instagram metrics you must monitor to achieve the targets that matter to you.

Account metrics

Engagement fee

Find out how to calculate engagement fee:

Common throughout all posts: [Post interactions ÷ total follower count (or impressions) ✕ 100]

This metric is a baseline for evaluating how effectively your content material is resonating along with your viewers and provoking motion. Be aware that this share will usually dip as you achieve extra followers.

Nearly all analytics instruments will calculate this quantity on your account, in addition to for every put up.

As a result of some specialists assume the variety of impressions is a greater comparability than follower depend, you may get a unique share from completely different calculators.

Professional tip: If you wish to get granular, right here’s a breakdown of all the different ways to calculate engagement rate.

Follower development fee

Find out how to calculate follower development fee:

Variety of followers gained ÷ earlier variety of followers ✕ 100

When you don’t monitor development over time, your follower depend is just about only a vainness metric. That’s a wasted alternative, as a result of no different Instagram metric has a much bigger impression on natural attain.

(If one in every of your targets is growing model consciousness, try our suggestions for getting more Instagram followers.)

Web site referral visitors

The quantity of people that go to your web site from Instagram.

Monitoring the circulate of visitors from Instagram to your web site is vital if you wish to increase your Instagram ROI.

There are three important methods to measure web site visitors from Instagram:

  1. Observe the variety of folks clicking the hyperlink in your bio;
  2. Observe the variety of folks swiping up in Instagram Tales;
  3. Use UTM parameters in your links. (UTM parameters can seize knowledge from anybody who’s copy/pasted the hyperlink into their browser, messaged it to a good friend, or been referred by an influencer.)

Professional tip: If tracing buyer motion alongside the shopping for journey sounds nice, however sophisticated, we advocate you check out Hootsuite Impact.

Particular person put up metrics

Publish engagement fee

Find out how to calculate put up engagement fee:

Publish interactions / whole follower depend (or impressions) ✕ 100

Engagements (likes, feedback, and saves) present that you just’re connecting with followers on Instagram. Some social media specialists prioritize feedback over likes as a result of they take extra effort and will point out the next stage of curiosity.

Publish remark fee

Find out how to calculate put up remark fee:

Publish feedback ÷ whole follower depend (or impressions) ✕ 100

A like is pretty straightforward to dish out, whereas you’ll need to take note of the individuals who take the step to go away a remark in your put up.

In case your targets contain constructing loyalty, or nurturing relationships, depend feedback individually from total engagements, and work to carry that quantity particularly.

Professional Tip: Cross-reference remark counts towards message sentiment in your social listening tool to examine not simply whether or not your content material is resonating, however how.


The whole variety of occasions your put up was served to Instagram customers.

The variety of impressions a put up earns can point out how effectively you’re selling your account and content material.

Are you choosing the right hashtags? Cross-promoting successfully? Have you ever thought of selling your posts with some ad spend?

Regulate this quantity. Particularly in case your purpose is constructing consciousness on the high of the gross sales funnel.


The whole variety of distinctive accounts who noticed your put up.

Your natural attain is expounded to the variety of followers you have got, however that’s not the entire story. It’s additionally associated to how attention-grabbing your content material is.

The extra partaking your content material is, the extra folks will see it. That’s why it’s key to know how the Instagram algorithm works.

Instagram Tales metrics

Tales engagement

Find out how to calculate Tales engagement:

Complete actions ÷ Complete attain X 100

To measure engagement in your Tales, add up the replies, profile visits and sticker faucets earned. These optimistic interactions can inform you what you’re doing proper.

For a full rundown of Instagram Stories analytics, check out our guide.

Completion fee

Find out how to calculate Tales completion fee:

Quantity of people that considered the ultimate Story section ÷ Quantity of people that considered the primary Story section X 100.

Individuals watching your Story during signifies your content material is connecting along with your followers.

It’s additionally a good suggestion to regulate all of the navigational metrics for doubtlessly damaging suggestions:

  • Again (a.ok.a., viewers need to watch the Story once more—is it too quick?)
  • Ahead (a.ok.a., skip it—is it boring?)
  • Subsequent Story (a.ok.a., skip you—are you boring?)
  • Exit (a.ok.a., they went again to TikTok, ouch.)

That is nice suggestions for many who don’t thoughts somewhat robust love. Use this info to up your game on Instagram Stories.

IGTV metrics

Common share watched

How a lot of your IGTV video the common viewer sees earlier than clicking away.

The IGTV “video views” metric counts anybody who watched for greater than 3 seconds. That’s an excellent indication of preliminary curiosity, but it surely’s not all that useful for monitoring how successfully your video content material related with followers.

As a substitute, monitor common share watched to get a way of how compelling your IGTV content material actually is.

Reels metrics

Reel engagement fee

Find out how to calculate Reel engagement fee:

Reel interactions ÷ whole follower depend (or views) ✕ 100

Add up the overall Reel likes, feedback, shares and saves, then evaluate that to both your follower depend or the variety of viewers for the Reel.

Utilizing your follower depend on this determine provides you with a way of how compelling your Reels are on your total viewers, whereas utilizing the variety of viewers provides you with a greater concept of how Reels carry out towards each other.

Dwell metrics

Dwell engagement fee

Find out how to calculate Dwell engagement fee:

Dwell interactions ÷ whole follower depend (or accounts reached) ✕ 100

Add up the overall Dwell feedback and shares, then evaluate that to both your follower depend or the variety of accounts that Dwell stream reached.

Instagram Adverts metrics

Click on-through fee

Find out how to calculate advert click-through fee:

Clicks ÷ Impressions X 100

Click on-through fee is a crucial metric to trace, however do not forget that the next fee isn’t all the time what you’re in search of. When you’re paying for every click on, you need to ensure your advert copy correctly qualifies potential consumers so solely those that are literally enthusiastic about your model click on by.


For a lot of manufacturers in ecommerce and B2B, this quantity is the last word purpose. You need to promote your product, enroll a brand new lead, or get an e-mail deal with.

You possibly can monitor these tangible outcomes utilizing Hootsuite Impact.

Value per outcome

Find out how to calculate price per outcome:

Complete quantity spent ÷ variety of outcomes (for a specified time interval)

How a lot did every of these conversions price you? Regulate this quantity to ensure you don’t pay extra for a conversion than it’s value. You possibly can find this data in Facebook Ads Manager.

Save time managing your Instagram presence with Hootsuite: Schedule posts and Tales forward of time, and monitor your efforts utilizing our complete suite of social media analytics instruments. Strive it free at present.

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