Branding
Friday February 26, 2021 By David Quintanilla
TANGERINE AND YOU, A Match Made In Heaven | Dieline


TANGERINE AND YOU appears to personify tangerines within the cutest methods. From the model title to the cartoon particulars, each facet feels pleasant and quirky, like every tangerine used for every of the merchandise’ recipes is supplying you with a hug and a smile from starting to finish.

AURG Studio created the playful designs, together with numerous hand-drawn icons, shapes, and intricacies. The flexibility and practicality of the merchandise’ packing containers make it interesting and name consideration to the significance positioned on nature, by giving folks the power to reuse the packing containers later. 


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TANGERINE AND YOU is a tangerine farm positioned in Seogwipo, JEJU Island, KOREA. It is without doubt one of the farms that takes care of the standard of tangerines meticulously utilizing the Tyvek farming technique. They’ve quite a lot of tangerine merchandise, together with tangerine juice and tangerine malaeng. They comprise nothing however the sunshine, wind, heat coronary heart, and sincerity of JEJU Island.

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We developed a typeface and used it throughout the board. The handwritten typeface provides a cute feeling as a result of giant margin between strokes.

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The image of TANGERINE AND YOU was developed with a submit stamp motif. It makes use of the small physique of tangerines and a particular typeface to convey a cute and heat emotion. A hand-drawn texture to the tangerine form was additionally added to additional spotlight it. 

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