Branding
Tuesday April 27, 2021 By David Quintanilla
Sustainable Beverage Brand waterdrop Launches In US | Dieline


Since launching in 2017, waterdrop has gained a loyal following throughout Europe with its minimal “microdrink” cubes, which use considerably much less packaging than conventional tender drinks packaging in single-use bottles. Like a bouillon sq., however refreshing, the sugar-free, compact, and concentrated drinks get filled with high quality components, nutritional vitamins, and taste. 

Right now, the agency introduced that it’s formally launching in the USA, with a flagship retailer opening quickly in Miami.

Editorial photograph

waterdrop’s packaging comes designed to be as minimal as attainable whereas sustaining the integrity of the beverage cubes, as ten servings of waterdrop’s drinks use much less plastic packaging and materials than a 0.5l bottle cap. The agency additionally states that the PET movie used to envelop every micro drink can also be recyclable. The outer packaging options colours and illustrations impressed by the fruits and botanicals of every taste. 

Editorial photograph
Editorial photograph

Making hydration extra trendy and sustainable, waterdrop additionally presents stylish reusable water bottles impressed by the model’s lineup. In complete, the direct-to-consumer model estimates that it reduces as much as 98% of the pointless packaging and CO2 emissions in contrast with conventional prefilled bottled drinks. Moreover, waterdrop has partnered with Plastic Bank, committing to funding the gathering of 1 water bottle for each pack of waterdrop bought.

Editorial photograph



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