Branding
Monday March 22, 2021 By David Quintanilla
Suavecito X Tapatio Limited-Edition Pomade is a SoCal Collab ‘Muy SoCal’ | Dieline


Regardless of residing in the identical metropolis, Hollywood normally doesn’t depict the Angeleno Latin tradition that fairly actually permeates the higher Los Angeles space. Native manufacturers with loyal followings have distinct Mexican roots however are additionally a mirrored image of a SoCal tradition that is completely distinctive. Two such manufacturers are Vernon’s Tapatio scorching sauce and Santa Ana’s Suavecito hair merchandise. You could find Tapatio’s smokey deliciousness in film theaters and Chinese language takeout eating places all through the Southland, whereas Suavecito’s rule barbershops in each neighborhood.

Editorial photograph
Editorial photograph

It is sensible for the 2 manufacturers to return collectively for the spiciest collab to return out of Southern California. The pomade itself retains it OG with an authentic scent, and there’s no scorching sauce in it. The packaging, nonetheless, deftly blends parts from the 2 iconic manufacturers, with neither dominating over the opposite on the jars’ labels. The Sauvecito skeleton dons the Tapatio Charro outfit, letting the hat right down to comb again his thick black hair on the lid. The lid sports activities the Sauvecito wordmark, and the jar band carries the Tapatio wordmark. On each labels, a banner that reads “pomada picante” or “spicy pomade” is added as a secondary component.

Editorial photograph
Editorial photograph

The pomade and merch can be found now.



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